Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed.

Communications 208

Communications Analytics Social Media Media Training 208

Agility PR Solutions

MARCH 5, 2019

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]. The post Five tips for working with your PR writer appeared first on Agility PR Solutions.

Interviews 99

Interviews Company Analysis Publicity 99

Communications Conversations

MARCH 5, 2019

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they didn’t understand how to “manage up.” Heck, I’ve been one of those people in the past!

How To 74

How To LinkedIn Corporate Examples 74

Inbound PR

MARCH 5, 2019

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

Technology 78

Technology Tools Communications Publicity 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.

Social Media 62

Social Media Video How To Media 62

Muck Rack

MARCH 5, 2019

Responsibility in journalism: What communicators can do to remove incentive for potential Columbine copycats

Journalism 80

Journalism Communications 80

Agility PR Solutions

MARCH 5, 2019

Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well aligned with consumers—they also say CSR is a major area of focus. The firm’s […].

Corporate 60

Corporate Consumer Study Brand 60

HMA Public Relations

MARCH 5, 2019

Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making […]. The post Social Media: Timing is Everything appeared first on HMA Public Relations.

Social Media 40

Social Media Media Publicity 40

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed.

Survey 60

Survey Trends Marketing B2B 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

MARCH 5, 2019

Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions. And for good reason. Creating a persona to represent a particular segment of a target audience helps to better understand that segment’s experiences, needs, and goals.

Exercises 45

Exercises Writing Interviews Pitching 45

ImPRessions - Crenshaw Communications

MARCH 5, 2019

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect.

Guidelines 136

Guidelines Crisis Management Report Meeting 136