Tue.Mar 05, 2019

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives?

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

PR Expanded

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?

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Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. Here’s how everyone can contribute. All too often, clients struggle to initiate and maintain an ongoing content marketing program.

Five tips for working with your PR writer

Agility PR Solutions

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How marketers and PR pros can use Reddit

PR Daily

Is the popular social media platform a good fit for your organization? Here are some tips to reach your audience within this strong online community. The self-proclaimed “front page of the internet,” Reddit is an amalgamation of everything and anything.

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More Trending

11 tactics to streamline meetings

PR Daily

These tips can save time, ratchet up productivity and even elevate staff morale. The Chatty Chucks and Interrupting Ivans might be a bit put out, though. Have them email you about it.). Meetings that consume vast amounts of time annoy communicators, and rightly so.

UK consumers lead in prioritizing corporate social responsibility—what can we learn?

Agility PR Solutions

Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment.

Keep communicators calm during their next organizational crisis

PR Daily

Find business prospects at our conference, then tour Nebraska Medicine’s state-of-the-art biocontainment unit. Communicators need help navigating stormy situations.

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How to Boost Social Media Engagements Using Video

Critical Mention

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline

PR Daily

The deadline is this Friday. Complete your entry by March 8 at 11:59 p.m. Central Time to save $50 per submission. The post Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline appeared first on PR Daily.

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter.

Google says pay equity study shows men were underpaid

PR Daily

The issue has become a third rail for the tech giant as it faces lawsuits and complaints from employees. Critics say the report doesn’t provide an accurate picture. Google hopes its latest internal findings will ease the tension around pay equity.

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Responsibility in journalism: What communicators can do to remove incentive for potential Columbine copycats

Muck Rack

Responsibility in journalism: What communicators can do to remove incentive for potential Columbine copycats

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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How to “manage up”: 5 tips I’ve learned over 20+ years

Communications Conversations

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything.

Social Media: Timing is Everything

HMA Public Relations

Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making […]. The post Social Media: Timing is Everything appeared first on HMA Public Relations. Social Media

The Persona’s Place in PR

Solo PR Pro

Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions.

Zignal Summit 2019 Sneak Peek: Superstar Speakers Pt. 3

Zignal Labs

The post Zignal Summit 2019 Sneak Peek: Superstar Speakers Pt. 3 appeared first on Zignal Labs


3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.

Infographic: 55 blog post ideas to captivate your audience

PR Daily

Are you running low on inspiration? Here are starting points to get the creative juices flowing. Keeping up with the internet’s insatiable appetite for content is exhausting. Posts that took hours to finesse can have a shelf life of hours or even minutes.