ICON 2022 Recap: Exploring What Lies Ahead for Communicators
PRSay
NOVEMBER 18, 2022
Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. “Uncertainty allows communications to thrive.”. Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. During his Nov. 14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicator
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