Fri.Nov 18, 2022

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ICON 2022 Recap: Exploring What Lies Ahead for Communicators

PRSay

Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. “Uncertainty allows communications to thrive.”. Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. During his Nov. 14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicator

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What Is a Marketing Call to Action (CTA) and How Do I Use It?

PR 20/20

W hat is a CTA? We'll start by sharing what it isn't. The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagnostic technique in the medical industry. Instead, this clever acronym is short for "call to action.". As a marketer or business owner, CTAs play a vital role in your marketing strategy. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference?

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Features That Every Business Website Should Have

HMA Public Relations

While web design trends and content can change, there are several elements that every business site should have. Find out what to include on your site in this blog post from Rayna Burgett.

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Measuring Thought Leadership and Executive Visibility: What’s the Diff?

Stern + Associates

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. But it didn’t really articulate what it was doing for executive visibility. We would go out there and make thought leaders out of our clients by leveraging their expertise instead of just promoting the features and benefits of the various products and services sold by their companies.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Mark’s words in the Daily Express – Qatar bans alcohol at World Cup stadiums

Mark My Words

Many people think that Budweiser is to real beer as a McDonald’s burger is to a 28oz grass-fed tenderloin steak. It therefore says a lot about the PR disaster that is the Qatar World Cup that Bud are the tournament’s biggest reputational winners so far. Sponsorship is about awareness but it’s an expensive way for a brand to be subliminal background noise.