Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study.

Case Study 266

Case Study Marketing Software Technology 266

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. This is a tool that can be used both on the offense and defense. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

Reputation 195

Reputation Publicity Tools Strategy 195

Prowly

MARCH 9, 2021

With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]. The post Music PR: How to Get Publicity for Your Music appeared first on Prowly Magazine.

Publicity 197

Publicity How To Media 197

Axia PR

MARCH 9, 2021

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions. Guest: Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.

Training 173

Training Company Marketing 173

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 9, 2021

Luke Bailey is now Head of Digital at The i; Karen Anderson is appointed Dezeen's Digital and Marketing Editor; Jessica Snow has been promoted to Senior Art Editor at GRAZIA UK.

Media 137

Media Marketing Blogging 137

Awario

MARCH 9, 2021

What is Instagram Reels? How to create your first short video on Instagram? How can marketers, entrepreneurs, and bloggers use the feature? Let’s get into details!

Instagram 118

Instagram Marketing Video How To 118

5W PR

MARCH 9, 2021

Although many marketers, including experts, consistently repeat the line “ content is king ” they tend to leave out essential details and hide helpful advice that business owners should be following. Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless.

Media 88

Media Newspapers Engineering Employee 88

Axia PR

MARCH 9, 2021

Make sure your audience sees the best of your company on all platforms. Content is vital in the world of online public relations, especially since it’s the cornerstone of all online PR efforts. Great content can elevate your company in a way that makes it just as powerful as classic public relations content, such as interviews or being a guest speaker at a major industry conference.

Conference 62

Conference Instagram Interviews Social Media 62

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. After Oprah, the deluge. The world has finally heard Meghan and Harry’s side of the story, but having told it, what next? How will they live the rest of their lives? Will they be enjoying the quiet life in Santa Monica raising their two children, secure more blockbuster deals with the streamers, or develop their own Royal reality show like Pr

Interviews 60

Interviews Pinterest Privacy Television 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Hoffman Agency

MARCH 9, 2021

By Hayley Hendrickson, Intern. Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter. From then on, I voraciously devoured every book that came my way and frequently turned down an invite to the beach in favor of reading a good book.

Storytelling 69

Storytelling Internal International Journalism 69

PR Fuel

MARCH 9, 2021

Are you looking for ways to ensure that your company’s brand remains intact? Do you need a way of improving the press releases that your company has? If so, then you need to hire a press release company to oversee it all. Doing so can unlock a plethora of benefits for your company and its brand. It gives you high-quality content, improves your media coverage, and establishes a good reputation that you and your company can build on.

Company 52

Company SEO Engineering Writing 52

ImPRessions - Crenshaw Communications

MARCH 9, 2021

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” Clearly, it was meant to get our attention. What followed was a thread announcing a BK-backed scholarship program for female professional chefs in the UK restaurant industry.

Internal 323

Internal International Brand Branding 323

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […].

Infographics 91

Infographics Content Marketing Agency Communications 91

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

MARCH 9, 2021

The Daily Beast The last time that the impending demise of the British monarchy was proclaimed with real conviction, it was outside the flower-strewn gates of Kensington Palace, as a shell-shocked nation absorbed the tragic death of Princess Diana. Such was the global and national anger at the monarchy in the strange weeks before and after Diana’s funeral, that it really did seem possible the whole edifice of gilt and gold might topple to the ground and be revealed as nothing more than a moth-e

Crisis 60

Crisis Crisis Management Television Mobile 60