Thu.Sep 24, 2020

AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines. Media Blog

How to use data to effectively communicate internal changes

PR Daily

Three data-backed techniques to ensure your emails get opened and read by employees. Have you ever had to send an email so important that you reviewed and re-wrote the email 10 times and paced around your home before pressing the send button?

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A Decade's Worth of Insight Into Media Preferences

Cision

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss! Comms Best Practices

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How you should think about inclusivity in your holiday calendar

PR Daily

Make sure to acknowledge the wide range of backgrounds employees might have when planning holiday breaks, office parties and more. Like many agencies, my firm, Geben Communication, prides itself on being progressive and inclusive.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

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More Trending

UK Media Moves including Food and Travel, The Telegraph, Western Morning News and more!

Cision

Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News. Media Blog

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Why PR is no longer the underdog

Agility PR Solutions

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any marketing program and for the first time […]. The post Why PR is no longer the underdog appeared first on Agility PR Solutions. Analysis Public Relations profession

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Hamilton, Twitter Watch Party.

Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating

Agility PR Solutions

In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? Well, consumers do trust Google ratings, and a 5-star rating there is often considered a brand’s ultimate trust confirmation—but new research from digital marketing agency IronMonk Solutions reveals that there […].

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Zoom has changed the game for Montieth & Company

PR Daily

The videoconferencing tool has allowed managing partner Montieth Illingworth to connect with clients around the globe, push D&I efforts and boost employee morale. Zoom fatigue is real—but let’s not discount the benefits that have come with videoconferencing software amid the COVID-19 crisis.

5 fundamental goals for your digital PR

Agility PR Solutions

Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand awareness/ trust The fundamental goal of […]. The post 5 fundamental goals for your digital PR appeared first on Agility PR Solutions. Public Relations profession

How do you become a thought leader?

HMA Public Relations

Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process to successfully landing thought leadership opportunities for her clients. The post How do you become a thought leader? appeared first on HMA Public Relations.

How ClimaCell uses Muck Rack to achieve PR goals

Muck Rack

How ClimaCell uses Muck Rack to achieve PR goals

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Decade's Worth of Insight Into Media Preferences

TrendKite

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss

Political Campaigns – Why CEOs should avoid using these tactics

The Stalwart Blog

What works for this dysfunctional industry will turn into a full-on disaster for your organization’s brand and your reputation. I just had one of the most interesting conversations with a fellow business consultant. He’s a guy who’s essentially a CEO coach and a pretty good one up in the Bay Area. He was talking with one of his clients who was basically leveraging his newfound success and social media prowess to really promote a certain political viewpoint.

AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

TrendKite

It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines

Extinction Rebellion – hubris and dissent

Mark My Words

Extinction Rebellion have accomplished an incredible thing. They have driven the discussion of environment collapse right into the mainstream. But just as political struggles all need to have passion in the streets and finesse in smoke filled rooms, XR blazed across the headlines to make the space for producers to create the recent Attenborough documentary. Their pressure has built from the picket sign to the boardroom. This is brilliant news.

UK Media Moves including Food and Travel, The Telegraph, Western Morning News and more!

TrendKite

Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News

Tips for Effective Online Reputation Management

Prowly

Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Everyone appears to have their own definition, but no matter how you look at it, you have to agree that it’s changed a lot in the last 15 years or so.

Tips for Landing National Media

PR for Anyone

Here is one of my top tips for landing national media… pitch the national daytime talkshows. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” With COVID, however, this year has been a little different but most shows re-launched this week. Interestingly, many are back in studio with no audience and socially distanced guests. This being said, the shows still need content.

Pushing Through Burnout To Finish The Year Strong

Konnect Agency

If you told me in March that the world would still be shut down in May, I’d have said you were crazy. If you told me in May that the world would not reopen before the end of summer, I’d have said “no chance in heck!“ And yet, here we are wrapping up September with no light at the end of the COVID-19 tunnel. As human beings, we like routines, social interaction, and knowing what comes next; all of which are impossibly challenging in our pandemic-fueled world.

6 Email Marketing Techniques to Test Right Now

PR 20/20

INBOUND 2020 is quite a different experience compared to past years. I’m not in Boston with my team meeting new people; I’m in my home office attending virtual sessions and networking with my avatar.

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Mars: “Purpose without proof is a strapline”

Stephen Waddington

Mars’ Andy Pharoah described how the company is living its purpose at the PRCA National Conference. The COVID-19 pandemic is separating the companies who say things from the companies that do things.