Cision
SEPTEMBER 24, 2020
It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines.
Prowly
SEPTEMBER 24, 2020
Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Everyone appears to have their own definition, but no matter how you look at it, you have to agree that it’s changed a lot in the last 15 years or so. Even though reputation management still clearly focuses on creating and […]. The post Tips for Effective Online Reputation Management appeared first on Prowly Magazine.
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Cision
SEPTEMBER 24, 2020
A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!
Agility PR Solutions
SEPTEMBER 24, 2020
I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any marketing program and for the first time […]. The post Why PR is no longer the underdog appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
SEPTEMBER 24, 2020
Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
SEPTEMBER 24, 2020
Here is one of my top tips for landing national media… pitch the national daytime talkshows. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” With COVID, however, this year has been a little different but most shows re-launched this week. Interestingly, many are back in studio with no audience and socially distanced guests.
Agility PR Solutions
SEPTEMBER 24, 2020
In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? Well, consumers do trust Google ratings, and a 5-star rating there is often considered a brand’s ultimate trust confirmation—but new research from digital marketing agency IronMonk Solutions reveals that there […].
Sword and the Script
SEPTEMBER 24, 2020
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. On the heels of the current slowdown, it seems it’s going to take still more. Those are some of the drawable conclusions from a study by the Demand Gen Report.
HMA Public Relations
SEPTEMBER 24, 2020
Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process to successfully landing thought leadership opportunities for her clients. The post How do you become a thought leader? appeared first on HMA Public Relations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 24, 2020
Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand awareness/ trust The fundamental goal of […]. The post 5 fundamental goals for your digital PR appeared first on Agility PR Solutions.
Muck Rack
SEPTEMBER 24, 2020
How ClimaCell uses Muck Rack to achieve PR goals
The Stalwart Blog
SEPTEMBER 24, 2020
What works for this dysfunctional industry will turn into a full-on disaster for your organization’s brand and your reputation. I just had one of the most interesting conversations with a fellow business consultant. He’s a guy who’s essentially a CEO coach and a pretty good one up in the Bay Area. He was talking with one of his clients who was basically leveraging his newfound success and social media prowess to really promote a certain political viewpoint.
Mark My Words
SEPTEMBER 24, 2020
Extinction Rebellion have accomplished an incredible thing. They have driven the discussion of environment collapse right into the mainstream. But just as political struggles all need to have passion in the streets and finesse in smoke filled rooms, XR blazed across the headlines to make the space for producers to create the recent Attenborough documentary.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Konnect Agency
SEPTEMBER 24, 2020
If you told me in March that the world would still be shut down in May, I’d have said you were crazy. If you told me in May that the world would not reopen before the end of summer, I’d have said “no chance in heck!“ And yet, here we are wrapping up September with no light at the end of the COVID-19 tunnel. As human beings, we like routines, social interaction, and knowing what comes next; all of which are impossibly challenging in our pandemic-fueled world.
PR 20/20
SEPTEMBER 24, 2020
INBOUND 2020 is quite a different experience compared to past years. I’m not in Boston with my team meeting new people; I’m in my home office attending virtual sessions and networking with my avatar. While yes, I really miss the in-person aspect of INBOUND, HubSpot is absolutely crushing its execution of a virtual event in the midst of unprecedented times.
Stephen Waddington
SEPTEMBER 24, 2020
Mars’ Andy Pharoah described how the company is living its purpose at the PRCA National Conference. The COVID-19 pandemic is separating the companies who say things from the companies that do things. This was the view of Andy Pharoah, Vice President, Corporate Affairs & Sustainability at Mars, speaking at the PRCA National Conference. Avoiding purpose washing “If your purpose can’t be used to make a business decision it’s probably not a purpose.
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