Business Wire
APRIL 29, 2020
Events are an important part of every company’s marketing outreach. Now that many events have become virtual, you might be considering a webinar. Webinars are an ideal way to reach audiences, both live and on-demand. After producing many successful webinars, we wanted to offer Business Wire’s four tips and eight best practices.
Cision
APRIL 29, 2020
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.
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Ronn Torossian
APRIL 29, 2020
The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. Interactive Content that Educates The modern […]. The post Corporate Marketing in 2020 appeared first on.
Agility PR Solutions
APRIL 29, 2020
A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. In fact, only 10 percent have done extensive planning, according to the new co-branded study conducted by the Institute for Public Relations and […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 29, 2020
Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top takeaways from it before you download and dive into the full report.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 29, 2020
Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the highlights before you download and dive into the full report.
PRSay
APRIL 29, 2020
As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever. That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., and president of PRSA’s Silicon Valley Chapter.
Ishmael's Corner
APRIL 29, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone?
Agility PR Solutions
APRIL 29, 2020
How you are perceived by the public will have an enormous impact on the success of your business. You will want to build your credibility and your reputation so that you can attract your target customer, compete with the more prominent brands in your industry, and create an essential connection with the public. This takes […]. The post 4 tips for training your PR team to represent your brand appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
APRIL 29, 2020
Richard MacManus joins The New Stack, Ben Goggin, Megan Hernbroth promoted at Business Insider, and more.
5W PR
APRIL 29, 2020
IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message.
Stephen Waddington
APRIL 29, 2020
In this guest post Catherine Arrow looks ahead at the road beyond COVID-19 and the journey from recovery to reform. I wrote last week about the journey from lockdown. Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. She kindly agreed for me to post it on my blog.
Agility PR Solutions
APRIL 29, 2020
New research from proximity search optimization platform MomentFeed sheds light on a question that is on the minds of many business leaders: “Once concern around COVID-19 subsides, will consumers return to brick-and-mortar businesses, or will new online behaviors turn into lasting preferences?” The new study, Impact of COVID-19 on National, Brick-And-Mortar Brands, indicates a clear consumer […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Muck Rack
APRIL 29, 2020
Activists and PR pros have more in common than you think
Culpwrit
APRIL 29, 2020
By Haley Lyles Setting out on a job hunt can be daunting. Depending on how widely you cast your net, you may find hundreds of job opportunities that each have different application requirements. Some jobs have lengthy application forms, cover letter requirements and even skills tests. After completing all of these time-consuming tasks, it can […].
Axia PR
APRIL 29, 2020
This is a story about determining ROI for public relations efforts. There is also a story about learning the fundamentals of measuring PR ROI as well. When most people think about public relations, they tend to think PR is. earned media coverage. (Even though PR is more than earned media coverage.). And what is earned media anyway? Traditionally, measuring a PR campaign and its outcomes were challenging.
Practical Law Construction
APRIL 29, 2020
One decision that court my eye recently is Flexidig Ltd v M&M Contractors (Europe) Ltd , mainly because it contains – as all good adjudication enforcement decisions should do – an interesting collection of attempted challenges to enforcement. Flexidig Ltd v M&M Contractors (Europe) Ltd. To cut to the chase, Waksman J was asked by a contractor, Flexidig, to enforce an adjudicator’s decision ordering payment against its employer, M&M.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Offleash
APRIL 29, 2020
By Robin Bulanti. We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. But everyone can find certainty amid uncertainty by cherishing and clinging to a higher purpose. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.
Practical Law Construction
APRIL 29, 2020
It is day 38 of lockdown and a month since I last blogged. Although it is arguable that not a lot has happened in that time (after all, the COVID-19 lockdown continues and our freedom is still curtailed), I wonder if we are at the beginning of a permanent shift in the way people work. A month ago I talked about how we were all getting used to being at home all the time, and outlined how I hoped people would act reasonably and be prepared to be flexible.
Konnect Agency
APRIL 29, 2020
Working. From. Home. The three little words that most workers value most and is always at the top of the list of perks employees want. Now that most of the world is working remotely, with the exception of the incredibly brave first responders and frontline workers, the occasional video conference call or chat has given way to a whole new way of working.
HMA Public Relations
APRIL 29, 2020
These last two months, we have all become very comfortable with using platforms like Go to Meeting or Zoom. This week, Team HMA took on giving […] The post How to prepare yourself for a virtual presentation appeared first on HMA Public Relations.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
wiredPRworks
APRIL 29, 2020
One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo , CEO of Marpipe for taking us behind the scenes for a look at how his company, Marpipe, magically transforms creative by taking elemental pieces, fitting them together, testing variable combinations, and magically forming the answer [with data] to what̵
wiredPRworks
APRIL 29, 2020
One of the fun things about being a creative is, well, you get to be creative! But, what works – and why? What if you had data – actual numbers!! – that mapped out the best possible creative solutions? Thanks to Dan Pantelo , CEO of Marpipe for taking us behind the scenes for a look at how his company, Marpipe, magically transforms creative by taking elemental pieces, fitting them together, testing variable combinations, and magically forming the answer [with data] to what̵
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