Thu.Jun 01, 2017

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Tricks of the PR Trade for Social Media

Ronn Torossian

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. A large focus of PR today is to strengthen brands by building influencer status on social media. Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.

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Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Even though we tend to be right-brainers who don’t like numbers, there is absolutely no running away from metrics. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Which topics are truly engaging your audience?

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Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops!

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AVE – Does Anyone Actually Still Use This? Try PESO model

Prowly

I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?! The post AVE – Does Anyone Actually Still Use This?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Stay up-to-date with all trends & development in the PR industry

Presspage

PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter. To help you stay up to date with the trends and development in the PR industry, we have created a bi-monthly overview of articles.

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Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know.

Stern + Associates

The transition from traditional media relations to content marketing isn’t a sprint. Content marketing strategy focuses on distributing relevant and valuable content to attract, acquire and engage a clearly defined. The post Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know. appeared first on Stern Strategy Group.

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Onboarding: Tips for Navigating a New Job

Critical Mention

Starting a new job can be intimidating. Now that the interview and hiring process is over, the time has come to begin navigating through the many people and departments you’ll be dealing with on a day-to-day basis. Everyone knows that first impressions are important, and a lot of first impressions are made in your first few weeks at a new company.

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Captivate Consumers in the Age of Distraction: Ideas for Brands

Beyond PR

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to thank for that. After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to

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Happy Trails, Dave Munsey

HMA Public Relations

Today, June 1, marks the end of an era for Fox 10 Phoenix.Dave Munsey is leaving the station after a remarkable 42 years. He will be missed! [Click below for more]. The post Happy Trails, Dave Munsey appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations.

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Successful Women in PR: Leaning In & Climbing Up

Beyond PR

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations.

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