Fri.Oct 16, 2020

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News Release Benchmarks for Healthcare & BioTechnology

Onclusive

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

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Communicators Can Help Americans Vote in 2020

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. On Nov. 3, Americans will cast their votes for President and for state and local candidates.

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Profits and purpose are inextricably linked

Steve Barrett on PR

The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.

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Mark Cuban shares PR tips on Muck Rack CEO’s new podcast

Muck Rack

Mark Cuban shares PR tips on Muck Rack CEO’s new podcast

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at Bloomberg Businessweek & The Hill, NBC News Staffs Its Regional Reporting Initiative

Cision

Stacey Shick joins Businessweek, Rebecca Hill covers a new beat at The Hill, and more.

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A few lessons I have learned from resolving disputes during the pandemic

Practical Law Construction

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ). However, for those of you still reading, I want to assure you that this is not intended to be a detailed guide, but rather a summary of a few lessons I have learned, in some cases the hard

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Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message.

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What is Zoom Fatigue?

HMA Public Relations

Have you experienced Zoom fatigue while working from home? You're not alone. Read more from Autumn on how to stay engaged on every conference call. The post What is Zoom Fatigue? appeared first on HMA Public Relations.

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What Is the Purpose of a Press Release? What Exactly Is It?

PR Fuel

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.