Tue.Jun 18, 2019

article thumbnail

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills.

Strategy 220
article thumbnail

House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Some of this variety stems from the organizational chart. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO.

Employee 147
article thumbnail

Getting to the peak of trust with a thought leadership program

Agility PR Solutions

Whether you’re a growing brand or one that’s established and at the forefront—brand trust will always be top of mind. Sixty-two percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six percent).* This signifies to us that […].

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Not just for sales: PR teams need CRM, too

Muck Rack

Not just for sales: PR teams need CRM, too

120
120

More Trending

article thumbnail

Cannes Lions: plus ça change, plus c'est la même chose

Steve Barrett on PR

PR firms showed up pretty well in the sector's eponymous Lions category, but the shortlist was still dominated by advertising agencies.

article thumbnail

Businesses doubling down on sustainability—even as consumers seem to be cooling down

Agility PR Solutions

Sustainability rose to the top of CSR demand lists just a few short years ago, and even though there’s continued widespread agreement on the need to address climate change and reduce carbon footprints, businesses now seem much more willing to take action than consumers. As the residential demands of alternative energy become a factor, cost […].

article thumbnail

PR is Alright

HMA Public Relations

Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright. The post PR is Alright appeared first on HMA Public Relations.

article thumbnail

10 Truths About Marketing Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. our speakers) regarding their upcoming sessions and areas of expertise. They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

A hidden LinkedIn tool that’ll get you hundreds of connections

Axia PR

How to optimize networking opportunities with LinkedIn. LinkedIn is a social platform that helps people define themselves as professionals. Users create a personal profile that they can use to connect with other colleagues, associates, or professionals in their industry, area, and beyond. Hopefully you have an account set up already; if you don’t, you should.

article thumbnail

How to engage journalists on social media

Action PR

You’ve just come across the perfect journalist who is sure to love your upcoming story and will want to write about it. Yet, their email address and phone number aren’t on Gorkana. What do you do? Give up? Look for someone else? Your best bet is to think outside the box…. Social media is where it’s at nowadays. 45% of the global population is using social networks to engage with others every day.

article thumbnail

Lessons from Training on Becoming a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of.more.

Training 132
article thumbnail

How Target uses branded gifs to bolster community engagement on Twitter

Communications Conversations

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands).

Community 127
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.