Agility PR Solutions

JULY 31, 2018

Eighty-seven percent of B2B audiences find business content online through search engines, according to a new survey from B2B research, ratings, and reviews firm Clutch. B2B audiences also use social media (85 percent) and companies’ websites (75 percent) as sources of business-related content online. These findings illustrate the value of SEO services, especially content marketing, for […].

Content Marketing 68

Content Marketing B2B Marketing SEO 68

Stephen Waddington

JULY 31, 2018

CIPR founder Tim Travers-Healy defines public relations. Tim Travers-Healy is a founder of the IPR, and former President. He was one of the first people to set out a vision for a PR profession in the UK following World War II. I first met Tim when I was President of the CIPR in 2014. I published his personal Credo for the future of PR that he wrote around the same time.

Publicity 63

Publicity Video YouTube Interviews 63

Sword and the Script

JULY 31, 2018

The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate or take too long. 3) To accelerate growth – one company takes on some debt and buys a similarly-sized and suddenly, it’s doubled its revenue. 4) To kill the competition – buy it, skin it and shut it down or to prevent a competitor from buying it.

Publicity 60

Publicity Software Government Content Marketing 60

Agility PR Solutions

JULY 31, 2018

It’s refreshing to think your newest biz ideas will be the ones that best drive your revenue in the ensuing years—but is it realistic? Not according to new research from Accenture, which finds that even though a majority (54 percent) of C-level execs expect their new business activities to generate at least half of their […]. The post How pivoting to new opportunities can revitalize your core business appeared first on Agility PR Solutions.

Trends 60

Trends Marketing Publicity 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Brand24

JULY 31, 2018

How to make social media management easier? This post list 7 social media management tools that will make every marketing campaign run smoothly.

Social Media 61

Social Media Tools Media Marketing 61

Public Relations Sydney

JULY 31, 2018

Media releases are one of, if not the most effective way to get your story across to the media. They enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and efficient to suit the needs of the busy […]. The post Everything you need to know when writing a media release appeared first on Public Relations Sydney.

Writing 53

Writing Media Crisis Reputation 53

Inbound PR

JULY 31, 2018

Have you ever struggled to get a 'yes' to your proposal from your boss (or anyone else for that matter)? I have. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute. The more you move up in a company and the bigger the company becomes (i.e. a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps.

How To 49

How To Video Corporate Course 49

Axia PR

JULY 31, 2018

Here’s when you know you have a cool job: One of your assignments is to go shopping. Score! I love a good shopping trip. However, with this one, there was a catch. My mission, along with my coworkers at Axia Public Relations, was to visit a pawn shop. We weren’t required to spend money unless we wanted to, and our boss encouraged us to try to pawn (sell) something.

Consumer 48

Consumer Publicity 48

Muck Rack

JULY 31, 2018

7 tips for budding PR pros entering the communications field

Communications 71

Communications 71

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Communications

HMA Public Relations

JULY 31, 2018

Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […]. The post Local Media Making National Mark appeared first on HMA Public Relations.

Local 40

Local Television Media Publicity 40

Solo PR Pro

JULY 31, 2018

This post was written by Michelle Kane, Solo PR Pro Premium member and founder of VoiceMatters. Earning a living as a solo communications professional has its advantages. For the most part, we’re free to choose the type of work we enjoy, set our own schedules, and pivot our business model as needed. What is challenging is taking a proper vacation or reenergizing our work with a change of scene.

Hotels 40

Hotels Travel Internal International 40

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call these champions change agents. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. It doesn’t happen overnight, and every journey is unique.

Marketing 42

Marketing Leadership Engineering Education 42