Mon.Oct 14, 2019

SMS: Long or Short?

Ronn Torossian

Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […].

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

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4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts

Prowly

In this article, Amanda Sparks is going to share 4 significant time-wasters that could be eating up your time and decreasing the effectiveness of your content marketing. The post 4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts appeared first on Prowly Magazine.

The 10 Most Important Digital Age Crisis Lessons

PRSay

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Influencer fraud is a $1.3B racket—how you can protect your company from scams

Agility PR Solutions

Alarming studies about influencer fraud have been dominating headlines over the last year, including a recent report from the University of Baltimore, which revealed that companies are being scammed out of $1.3 billion annually by fake influencers.

More Trending

How technology powers Gini Dietrich’s workday

PR Daily

The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day.

Progress on gender equality in PR is slow and we’ve a long way to go

Stephen Waddington

A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice.

Report: Communications leaders get C+ in 2019 report card

PR Daily

Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why? What makes a good communications leader—and how can leaders better serve their organizations?

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The Future of Work—new research from Institute for PR examines unfolding crisis

Agility PR Solutions

The workplace is evolving at lightning speed, due to the impact of several factors, including a rapidly and continuously shifting technological landscape and the growth of globalization.

Crisis 113

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 tips to quell calls for a boycott

PR Daily

If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan. Consumers seem to be champing at the bit to boycott businesses these days.

Emerging Leader Encourages Mentorship Diversity

Culpwrit

Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more. Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. 1—and brand managers are scrambling to deal with the upcoming restrictions.

Urgent need for associations to communicate with policy leaders

Agility PR Solutions

Despite the uncertainty of the current policy landscape, trade associations remain highly-regarded policy advocates, performing at the highest level of public policy effectiveness measured—but there’s an urgent need for these groups to use social media and other digital communication more effectively to engage with policy influencers, according to a new survey of policy leaders in […]. The post Urgent need for associations to communicate with policy leaders appeared first on Agility PR Solutions. Public Relations trends

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper.

Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Beware the crisis case study—why it’s not a good firm evaluation tool

Agility PR Solutions

Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. All bright, shiny and safe. But, please know, it’s all baloney.

#MediaMonday – Colleen Sparks

HMA Public Relations

Today’s #MediaMonday comes to us from Colleen Sparks, editor of North Central News. Check out the post to get to know more about her. The post #MediaMonday – Colleen Sparks appeared first on HMA Public Relations. Featured Media Monday Abbie Fink Colleen Sparks North Central News Society of Professional Jour SPJ

Sharing articles on social with PeakMetrics + SocialBee

CivicFeed Insights

Keeping your social feeds continuously filled with content can take hours of planning and curation. PeakMetrics can you help you scan the internet and social media sites for the top articles about your industry. It’s a quick way to find relevant articles for your social media audience.

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Writing for Strategic Communication Course Blog Contest on #PR Expanded with AU Grad Students

PR Expanded

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course.

Sharing articles on social with CivicFeed + SocialBee

CivicFeed Insights

Keeping your social feeds continuously filled with content can take hours of planning and curation. CivicFeed can you help you scan the internet and social media sites for the top articles about your industry. It’s a quick way to find relevant articles for your social media audience. Better yet, with tools such as SocialBee, you can automatically queue articles to be shared out to your various social accounts.

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Infographic: How to make the most of ‘social commerce’

PR Daily

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips. Social media has transformed how brand managers interact with customers.

Tell the stories of the inspirational women you work with

PR Daily

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. The post Tell the stories of the inspirational women you work with appeared first on PR Daily. Ragan Awards