Ronn Torossian
OCTOBER 14, 2019
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […]. The post SMS: Long or Short? appeared first on.
Prowly
OCTOBER 14, 2019
In this article, Amanda Sparks is going to share 4 significant time-wasters that could be eating up your time and decreasing the effectiveness of your content marketing. The post 4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts appeared first on Prowly Magazine.
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PRSay
OCTOBER 14, 2019
RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. We at RockDove Solutions are in a privileged position to understand those changes. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app.
Agility PR Solutions
OCTOBER 14, 2019
Alarming studies about influencer fraud have been dominating headlines over the last year, including a recent report from the University of Baltimore, which revealed that companies are being scammed out of $1.3 billion annually by fake influencers. And now, a new industry is rising—of companies who charge exorbitantly to vet influencers. This creates an agency landscape fraught […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stephen Waddington
OCTOBER 14, 2019
A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice. These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019).
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
OCTOBER 14, 2019
A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. If you were a restaurant owner, it also meant nagging the food editor of the daily paper. .
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. All bright, shiny and safe. But, please know, it’s all baloney. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Culpwrit
OCTOBER 14, 2019
Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good. The assignment to develop and execute the impressive Salesforce story is led by Senior Director of Corporate Communications Cheryl Sanclemente and her team. The following Q&A with Cheryl […].
Agility PR Solutions
OCTOBER 14, 2019
Despite the uncertainty of the current policy landscape, trade associations remain highly-regarded policy advocates, performing at the highest level of public policy effectiveness measured—but there’s an urgent need for these groups to use social media and other digital communication more effectively to engage with policy influencers, according to a new survey of policy leaders in […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
OCTOBER 14, 2019
Today’s #MediaMonday comes to us from Colleen Sparks, editor of North Central News. Check out the post to get to know more about her. The post #MediaMonday – Colleen Sparks appeared first on HMA Public Relations.
Agility PR Solutions
OCTOBER 14, 2019
The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford. The remaining brands in the top 10 were: Mercedes, BMW, Jeep, Toyota, Honda, […].
PeakMetrics Insights
OCTOBER 14, 2019
Keeping your social feeds continuously filled with content can take hours of planning and curation. PeakMetrics can you help you scan the internet and social media sites for the top articles about your industry. It’s a quick way to find relevant articles for your social media audience. Better yet, with tools such as SocialBee, you … Continue reading Sharing articles on social with PeakMetrics + SocialBee.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Deirdre Breakenridge
OCTOBER 14, 2019
Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Here’s my video with information about the latest blog contest with Professor Doshi’s graduate students who are a part of American University’s Strategic Communication Master’s program.
PeakMetrics Insights
OCTOBER 14, 2019
Keeping your social feeds continuously filled with content can take hours of planning and curation. PeakMetrics can you help you scan the internet and social media sites for the top articles about your industry. It’s a quick way to find relevant articles for your social media audience. Better yet, with tools such as SocialBee, you can automatically queue articles to be shared out to your various social accounts.
Flack's Revenge
OCTOBER 14, 2019
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work. Plus, the theme for the exhibit is Communication – so I had to check it out. The show opened two weeks ago, at Mount Saint Mary College, a beautiful campus overlooking the Hudson River in Newburgh, NY.
PeakMetrics Insights
OCTOBER 14, 2019
Keeping your social feeds continuously filled with content can take hours of planning and curation. CivicFeed can you help you scan the internet and social media sites for the top articles about your industry. It’s a quick way to find relevant articles for your social media audience. Better yet, with tools such as SocialBee, you can automatically queue articles to be shared out to your various social accounts.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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