Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Prowly

JULY 18, 2018

Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list. The post Top 5 Most Effective Types of Social Media Advertising in 2018 appeared first on Prowly Magazine.

Advertising 123

Advertising Advertising Social Media Media 123

Agility PR Solutions

JULY 18, 2018

The PR crisis that Papa John’s is currently facing due to racially insensitive comments by its founder, former CEO and now former board chair, underscores the potential risk of putting all of your marketing eggs in one basket. For years, John Schnatter has been the face of the popular worldwide pizza delivery business. From television […]. The post Five things all companies can learn from the Papa John’s PR fiasco appeared first on Agility PR Solutions.

Company 107

Company Television Crisis Marketing 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JULY 18, 2018

The world of PR is changing faster than ever, and there’s a constant pressure to keep pace. Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line.

Data 60

Data SEO Engineering Strategy 60

Mark My Words

JULY 18, 2018

Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the aura that Southgate created has made him an “absolute winner” of the tournament in Russia, which finished on Sunday.

Report 60

Report Brand Branding Publicity 60

Agility PR Solutions

JULY 18, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA). The new report, Improving Sponsorship Accountability Metrics, was conducted by the ANA and Marketing Accountability Standards Board (MASB) to […].

Measurement 68

Measurement Marketing Advertising Advertising 68

Mark My Words

JULY 18, 2018

England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers. Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST. England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers. Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to football.

Brand 60

Brand Branding 60

Agility PR Solutions

JULY 18, 2018

New research from application network firm MuleSoft reaffirms that customer loyalty is at risk for organizations that are unable to provide seamless experiences across all channels and timely access to information. The firm’s newly released report, Consumer Connectivity Insights 2018, analyzes whether organizations are meeting customer expectations for a connected, personalized experience across industries and […].

Consumer 60

Consumer Company Meeting Report 60

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Communications

HMA Public Relations

JULY 18, 2018

According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular […]. The post LinkedIn Most Popular Social Media Network for Fortune 500 companies appeared first on HMA Public Relations.

LinkedIn 40

LinkedIn Social Media Company Media 40

Muck Rack

JULY 18, 2018

The top 10 Canadian newspapers

Newspapers 68

Newspapers 68