Cision

JULY 27, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 191

Nonprofit Local Travel Social Media 191

Onclusive

JULY 27, 2016

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

Storytelling 183

Storytelling Writing Company Publicity 183

Ronn Torossian

JULY 27, 2016

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital.

Blogging 150

Blogging 150

ZudePR

JULY 27, 2016

A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place. It’s one of Scotland’s best kept secrets. Arriving there is like exiting a time machine. Back to the 70s. You know, when people passed the time of day with each other, smiled, said hello, and stopped for a chat.

Google 74

Google Wireless Digital PR Meeting 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. In a demand generation strategy, your communications team and their press release expertise are essential for success.

Writing 62

Writing SEO Web Content Marketing 62

Waxing UnLyrical

JULY 27, 2016

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose. Measurement shows if you are influencing people to change their behaviors.

Measurement 54

Measurement Analytics Google Course 54

PR in High Definition

JULY 27, 2016

Choosing the right words is a key component for getting your message across. It’s important when looking to recruit new talent in your company, and choosing your words to communicate the job proposition and company ethos should be done carefully. In PR it’s in the form of writing and communicating that organisations establish, develop and build relationships with their clients and prospects.

Tools 48

Tools Analysis Technology Writing 48

Cision

JULY 27, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? The secret lies in the past. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. What the Data Tells You. There’s a reason we’ve become so analytics-centric in the business world.

Marketing 160

Marketing Analytics How To Instagram 160

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew. The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love.

Marketing 58

Marketing Video Consumer Agency 58

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

JULY 27, 2016

There are three certainties in life: death, taxes, and risky Google searches. Let’s face it. If you’ve ever had a dilemma or problem that’s too embarrassing or secret to ask someone else about, you probably Google’d it. From health problems to a basic grammar question, we’ve all been there. While some of us maintain our manners when using the search engine, others throw caution to the wind with all kinds of obscene requests.

Engineering 48

Engineering Google Web Tools 48

Cision

JULY 27, 2016

Now that Donald Trump is the official Republican nominee for president, we looked at how North Americans responded to Republican National Convention on Twitter. Our social analysis , collected July 18 to 21, reviewed more than 1.2 million social mentions from commenters in the United States and Canada. Our search included more than 400 terms relating to the convention and its speakers, including the convention’s hashtags.

Policies 131

Policies Film YouTube Software 131