Ronn Torossian

MARCH 28, 2017

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88. Breslin was more than a dynamic writer and Pulitzer Prize-winning columnist.

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Cision

MARCH 28, 2017

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

Crenshaw Communications’ Chris Harihar and team recently produced a wildly successful panel discussion as part of ongoing thought leadership efforts for digital media client Arkadium. Titled How Digital Publishers Are Innovating the Newsroom, the panel attracted Anthony Ha of TechCrunch as moderator as well as digital publisher participants from NYT, Quartz, Gannett, VICE and more.

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PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MARCH 28, 2017

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan , Angela Sinickas , Rebekah Iliff , Dawn Buzynski , and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

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Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath. Then your heart sinks. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”.

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Solo PR Pro

MARCH 28, 2017

At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, it can be a gut-wrenching surprise that leaves you temporarily wallowing in self-pity and questioning your value as a professional.

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-c

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