Agility PR Solutions
FEBRUARY 10, 2019
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its website following complaints about the garment over social media. Yet, the […].
Stephen Waddington
FEBRUARY 10, 2019
Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. I use Notes on my iPhone or iPad to create the first draft of almost everything.
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Agility PR Solutions
FEBRUARY 10, 2019
Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors. To better understand how marketers are using influencer marketing, the firm surveyed 150 […].
Karen Freberg
FEBRUARY 10, 2019
Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here. I am going to be heading down to Australia and New Zealand to teach, research, and speak at industry events.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 10, 2019
What does Generation Z—the first true “digital natives”—want and expect from technology? And what do brand communicators need to do to engage this highly connected sector? New research from The Center for Generational Kinetics, commissioned by WP Engine, reaffirms that Gen Z is fueled by technology in all facets of their life, and expects the Internet […].
Agility PR Solutions
FEBRUARY 10, 2019
New research from intelligent media delivery firm Valassis shares strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. The company’s Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category—meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing […].
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