Sun.Feb 10, 2019

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

Off on an adventure!: #FrebergSabbatical is finally here

Karen Freberg

Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here.

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6 in 10 marketers will increase influencer marketing budgets in 2019

Agility PR Solutions

Micro-influencer marketing platform released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

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Letter from Grand Central Rail

Stephen Waddington

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. I use Notes on my iPhone or iPad to create the first draft of almost everything. It’s a lean form of content creation that I recommend you give a shot.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A closer look at Gen Z—how today’s teens behave, buy, and build online

Agility PR Solutions

What does Generation Z—the first true “digital natives”—want and expect from technology? And what do brand communicators need to do to engage this highly connected sector?

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Tips for brands to win consumers’ hearts this Valentine’s Day

Agility PR Solutions

New research from intelligent media delivery firm Valassis shares strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day.

FAO Schwarz Is Plotting a Comeback

Flack Me

Category: Flack Me Summary: FAO Schwarz, the 150-year-old toy retailer that closed its doors three years ago, is on a path to rebuild itself

In the Matter of Bezos and The National Inquirer

Flatiron Communications

I was asked by a leading PR industry trade magazine to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Inquirer and its Trump puppet owner David Pecker. I was hardly alone in acknowledging the fearless guile of the billionaire owner of Amazon and The Washington Post.