Thu.Aug 11, 2016

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Top 100 Sites for Marketers

Cision

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO.

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Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often say that public relations is more of an art than a science, and it’s true.

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Behind the Headlines With Howard Stutz

Cision

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

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APR: A Boon to Foreign-Educated PR Professionals

PRSay

After having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015. Since moving to Austin, I have discovered that public relations as practiced in the United States has more in common with how it is practiced in Europe than I originally expected. The challenge I did encounter, however, has been in convincing Texas-based clients that my Euro-leaning resume is not a liability or somehow not to be trusted because it doesn’t have

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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9 social content trends to watch in 2017

Communications Conversations

Earlier this week, I had the privilege at speaking at the Florida Public Relations Association Annual Conference at the Innisbrook Resort in Tampa. The #SoloPR Summit is now part of this event–an event I’ve spoken at for the last four years. It’s the one chance we solos have to get together each year and see each other face-to-face.

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11 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before.

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10 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before.