Mon.Jan 23, 2017

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What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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3 PR Lessons From The Alternative Facts Debacle

The Stalwart Blog

Politics aside, companies should use the incident as guidance for what NOT to do. Watch this piece to see what the 3 lessons are.

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Sint-Joost-aan-Zee: hyperdiverse school in Brussels

Frederik Vincx

How to stimulate families with a migration background to be more interested in school? In superdiverse primary school Sint-Joost-aan-Zee in Brussels, we want to get parents more engaged, to make sure that their children get equal opportunities. Later this year I’m going back to the school to further develop the project. This was the first internship of my sabbatical.

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Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. And those shoes are pretty uncomfortable. As the Trump and the media squared off, I was struck by a provocative post about Trump’s PR skills.

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