Tue.Mar 28, 2023

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PR Tips: Best Practices for Handling Untrue Rumors

Ronn Torossian

In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly. If left unchecked, they can have severe consequences […] The post PR Tips: Best Practices for Handling Untrue Rumors appeared first on.

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Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

Sword and the Script

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall in opposite ends of the spectrum. One hand, some say will have devastating consequences on the future of knowledge workers: we will all soon be replaced.

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Is Twitter Still A Journalists’ Platform?

HMA Public Relations

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Later this year, she’ll retire from her long PR and marketing career to focus on other passions, including hosting themed parties and events for friends and family. It’s an interest she’s peppered into her career as well.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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3 PR disasters the finance industry needs to be prepared for in 2023

Agility PR Solutions

Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK and the rest of the continent will likely face potential PR disasters. Combined with the fact that 48 percent of […] The post 3 PR disasters the finance industry needs to be prepared for in 2023 appeared first on Agility PR S

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6 tips for building client relationships to boost your business reputation

Agility PR Solutions

There are few things that are more important to a business than its relationship with clients. To ensure that this is top-class, you’ll need to regularly review your approach. Are you ensuring that customers develop a positive image of your brand? Do you have access to PR expertise? Are you effectively nurturing that image through […] The post 6 tips for building client relationships to boost your business reputation appeared first on Agility PR Solutions.

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The Threat of Fake News and Media Bias 

Buchanan PR

In today’s digit al age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along with the ability to disseminate information to anyone via any channel.

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AI challenges plague brand and business customer service: 6 in 10 struggle with ineffective AI

Agility PR Solutions

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development? Whatever the cause, something isn’t going as planned—new research from unified CX management platform Sprinklr reveals alarming […] The post AI challenges plague brand and business customer service: 6 in 10 struggle with ineffective AI appe

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15 Questions to Ask Yourself to Discover Your True Passions 


By David J. Albritton If you’re lucky, you’ve already discovered many of your passions and get to spend much of your time enjoying things that bring you excitement and joy. However, maybe you’ve not yet connected with activities, skills, and interests that ignite your passion.  It takes time, soul-searching, and some life experience to identify… Continue reading 15 Questions to Ask Yourself to Discover Your True Passions The post 15 Questions to Ask Yourself to Discover Your True Passion

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Right sizing your PR agency: Not too tight, not too baggy

PR in High Definition

We all aspire to be savvy buyers, of anything. However, consider how often you buy something you want, but you don’t really need. Or you find the perfect piece but find an identical item at a lower price somewhere else. Or think about a time where you bought something that is clearly the wrong size and can’t be returned. We’ve all been there, and buyer’s remorse applies to business procurement decisions too.

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How to Use Google Search Console to Fuel Powerful Content Ideas

PR 20/20

W hen it comes to your website, finding new content ideas can be a constant challenge. You may find yourself asking: Which content will resonate best with our audience? What questions are our readers asking? How can I answer them? Fortunately, Google Search Console is a powerful (free!) tool that can help you generate new ideas for your website. Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. 1.

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How to navigate pan-European influencer relations

PR in High Definition

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Influencer relations is a relatively new concept, meaning that global regulation is far from aligned.

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Mark’s words on LinkedIn – Succession

Mark My Words

NOW TV has made an earnest effort to imbue UK publicity for acclaimed corporate tragicomedy #Succession with the show’s spirit. After manifesting a real-life sequel to a character’s dalliance with Scottish football, Succession’s final series was introduced with a fittingly over-the-top junket starring Brian Cox at the London Stock Exchange. It was a nice vanilla photo opportunity, Cox is a reliably newsworthy soundbite (the more controversial, the more appropriate to the show), and it was broa

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Measuring PR in Europe: Beyond the numbers

PR in High Definition

Europe is a fascinating place. Its history, cultural diversity and impact on the globe make it truly unique. And although it has gone through many challenges in recent decades, including some questionable decisions and a surprising election or two, Europe still remains a great place to do business. It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation.

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The scope of public relations in the age of publics

Wadds Inc.

A fundamental challenge in defining the contribution of public relations to management is agreeing its role within an organisation. I’ve identified more than a dozen synonyms and descriptions for public relations practice through research literature over the past 120 years. Here are a few. Communication management Corporate affairs Corporate communication External affairs Integrated communication Integrated corporate communication Integrated internal communication Integrated marketing communicat