Mon.Jul 23, 2018

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5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018

Prowly

Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018. The post 5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018 appeared first on Prowly Magazine.

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Netflix, niche marketing, and the streaming tipping point

Agility PR Solutions

If Emmy nominations are any indication, video entertainment may be closing in on a tipping point where streaming media like Netflix and Amazon Prime start to wield more power than cable TV. While premium cable channel HBO stacked up another very impressive list of Emmy nominations, streaming channel Netflix snapped HBO’s dominant 17-year streak as […].

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The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy

PR News

“First we eat, then we do everything else,” the preeminent American food writer M.F.K Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions… Continued. The post The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy appeared first on PR News Blog.

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Tech consumers to brands: “Make it just for me—and make it now”

Agility PR Solutions

“You can have any color, as long as it’s black.” The mass production approach to manufacturing that guided Henry Ford’s early work wouldn’t go far with consumers today—not when they can buy bespoke Mini Coopers, made-to-order mattresses and personalized electric toothbrushes. In fact, when it comes to their electronic devices like smartphones, tablets, notebooks and […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Karen Nowicki

HMA Public Relations

Today's #MediaMonday features Karen Nowicki, owner/president of Phoenix Business RadioX and host of the “Phoenix Business Radio” shows. The post #MediaMonday – Karen Nowicki appeared first on HMA Public Relations.

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How Colgate University uses Muck Rack to achieve their PR goals

Muck Rack

How Colgate University uses Muck Rack to achieve their PR goals

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How can you create great content? Five tips for better ROI

Agility PR Solutions

You’ve developed a content marketing strategy and invested time and resources into creating content assets. Now, how do you ensure return on your content marketing investment? If you’re asking this question—you’re not alone. Content marketing shows no signs of slowing down. In fact, according to the Content Marketing Institute’s 2018 Benchmark report, 38 percent of […].

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy.

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It’s back-to-school time—here’s how to capture spend via engagement

Agility PR Solutions

Back-to-school is the second largest consumer spending season for retailers, according to the National Retail Federation (NRF)—consumer spend is projected at $82.8 billion on back-to-school and back-to-college shopping in 2018, or $27.5 billion and $55.3 billion respectively. New research from intelligent media delivery firm Valassis offers insights to help retailers capture critical consumer spend.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Journalists on the move – Week of July 23

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter [link] News and Media Daily Beast: hires Tracy Connor (@TracyConnor) as Executive Editor. Las Vegas Review-Journal: promotes Nicole Raz (@Nicole0Raz) to Business Editor. Newsweek: hires Fred Guterl (@fredguterl) as Special Projects Editor. […].