Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do.

Data 159

Data How To Internal International 159

Ronn Torossian

JULY 28, 2017

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients.

Analysis 150

Analysis Policies Blogging Publicity 150

Steve Barrett on PR

JULY 28, 2017

The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

Communications 102

Communications 102

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived.

Employee 80

Employee Journalism Data Technology 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JULY 28, 2017

Hello all, my name is Madeleine Norris and I am super excited to be joining the HMA Public Relations team as the new intern! I recently […]. The post Welcome to HMA appeared first on HMA Public Relations.

Internal 62

Internal International Publicity 62

Shift Communications

JULY 28, 2017

Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion.

Case Study 92

Case Study Crisis Study Strategy 92