Wed.Jun 05, 2019

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Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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7 biggest mistakes PR pros may not even know they’re making

Agility PR Solutions

PR is an exciting profession that can enrich your life if you do it properly, but it can also give you a lot of trouble if you keep making the same mistakes. For example, it’s never easy to get journalists to open, click, and love your email pitch, but especially so if you don’t do […]. The post 7 biggest mistakes PR pros may not even know they’re making appeared first on Agility PR Solutions.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Boeing is losing more than just trust—how marketing and business outcomes must align

Agility PR Solutions

Each day, there are over 10,000 Boeing aircrafts taking flight around the world to hundreds of airports, servicing over 6.5 million passengers in the past year. Since the crash of Ethiopian Airlines’ 737 Max 8, the company has lost over $27 billion dollars in market value, with stock down nearly 15 percent from its high […]. The post Boeing is losing more than just trust—how marketing and business outcomes must align appeared first on Agility PR Solutions.

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More Trending

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To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines

Agility PR Solutions

Leave it to web-trolling troublemakers to try to ruin a good thing. With influencer marketing skyrocketing as a leading (and effective) branding strategy, fakes and posers are starting to pop up across the social terrain, forcing comms pros—who were just starting to establish ground rules for the practice—to scramble in search of ways to combat […].

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9 productive activities PR pros can do during a summer lull

Muck Rack

9 productive activities PR pros can do during a summer lull

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Majority of consumers prefer micro-level social media influencers

Agility PR Solutions

A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research found that 72 percent of people prefer micro-level social media influencers, which are defined as […].

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Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]. The post Consider Two Courts When it Comes to Decision Making appeared first on Karwoski & Courage - Minneapolis Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Repurposing Content – déjà vu all over again

HMA Public Relations

For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it. The post Repurposing Content – déjà vu all over again appeared first on HMA Public Relations.

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Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […].

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How a lifestyle change put the spring back in my PR career

Wildfire

Meet Beryl. Beryl is my three-month-old lamb. She lacks any kind of social skills and pretty much all intelligence and emotional range… but she’s absolutely changed my life. How? Well, back in December on a slightly drunken train journey back to Kingston with Wildfire MD Debby Penton, and after one of our many pre-Christmas festivities, she pulled a copy of The Sunday Times Magazine out of her bag, thrust it into my hand and told me I had to read the article on page 27.

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Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The post Consider Two Courts When it Comes to Decision Making appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.