Mon.Mar 10, 2025

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SEO in PR: How to make your media coverage work for search engines

Agility PR Solutions

PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.

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Promoting STEM Toys With PR Strategies

5W PR

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.

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Marketing niche services: How storytelling and strategy make the difference

Agility PR Solutions

In todays fast-paced digital world, getting noticed is a challenge, especially if youre offering a specialized service. Whether youre helping families with complex legal matters, providing financial solutions, or teaching skills that transform lives, the right marketing approach can make all the difference. Heres how businesses offering niche services can connect with their audiences in […] The post Marketing niche services: How storytelling and strategy make the difference first appeared

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Event PR Done Poorly for Women’s Events: Mistakes to Avoid

Ronn Torossian

Learn about common mistakes in women's event PR, from poor audience targeting to lack of inclusivity, and how to create more successful campaigns for female audiences The post Event PR Done Poorly for Womens Events: Mistakes to Avoid appeared first on.

How To 195
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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How brands are using negative press to drive engagement

Agility PR Solutions

At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities. Companies skillfully using negative press to drive engagement can […] The post How brands are using negative press to drive engagement first appeared on

Brand 100

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How to crack the code on casino and gambling PR

Agility PR Solutions

Casino public relations and gambling marketing demand a level of precision and expertise that few industries require. The stakes are high, competition is relentless, and public perception can shift in an instant. A well-executed strategy can drive customer engagement, protect brand reputation, and establish a casino as a dominant force in the market.

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How to Counsel Effectively When Your Client Has a Culturally Insensitive Idea – Fabiana Meléndez Ruiz

Ethical Voices

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. I’m your host, Mark McClennan. Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. She discusses a number of important ethics issues including: How to counsel effectively when your client has a culturally insensitive idea How you can help organizations move beyond their biases Unexpected wa

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Federal Budget 2025: How to give your press release the best chance of success

Medianet Australia

The 2025 Australian Federal Budget is set to be released on Tuesday, 25 March 2025. With a Federal Election anticipated in May 2025 , this year's budget is expected to be crucial in shaping national policies and public sentiment. As media interest surges around budget announcements, businesses and organisations must strategically prepare their press releases to ensure their commentary stands out.

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Sports were in a league of their own on Instagram in February 2025

NewsWhip

In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website. With this in mind, we’re starting a new series across platforms to look at what’s driving success for publishers on those networks, and today it’s Instagram’s turn.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Federal Election & Budget 'Newsjacking': How to prepare your PR campaign and spokesperson

Medianet Australia

This article was originally published in 2022 and has been updated for 2025. "Newsjacking"the strategic practice of leveraging trending political, cultural, or sporting events to amplify your brands messagehas become a cornerstone of modern PR.

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#MediaMonday – Craig Harris

HMA Public Relations

Investigative journalist Craig Harris is back in Arizona and back for another #MediaMonday! Now part of the 12News/KPNX team, Craig shares what its like to return, the biggest changes hes noticed, and how print and broadcast journalism compare. Learn more!

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Sports were in a league of their own on Instagram in February 2025

NewsWhip

In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website. With this in mind, we’re starting a new series across platforms to look at what’s driving success for publishers on those networks, and today it’s Instagram’s turn.

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When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.

Mark My Words

A week on, and I am still thinking about that bizarre, telling moment: JD Vance standing beside Donald Trump as Volodymyr Zelensky, a wartime leader, was questioned, not about war, democracy, or geopolitics, but about why he wasnt wearing a suit. It was a question that should have been inconsequential. Instead, it became a symbol of the way the PR game has shifted.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Trump has rewritten the pr playbook. The industry either responds or gets left behind

Mark My Words

B&T Trump has rewritten the pr playbook. The industry either responds or gets left behind British PR doyen Mark Borkowski says US President Donald Trumps treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world where noise is currency and words are devalued.