3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]
Sword and the Script
AUGUST 17, 2019
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a result, I’m very transparent in my work. Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”. The answer is no. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science.
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