Onclusive
DECEMBER 14, 2021
This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Media relations, an essential communications and PR cornerstone, is powered by a robust media database.
The Resolution Blog
DECEMBER 14, 2021
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […].
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Agility PR Solutions
DECEMBER 14, 2021
Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to advance your career in the digital marketing space: Set long-term and short-term […].
PR for Anyone
DECEMBER 14, 2021
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! Step 1 – The Hook. The hook is the most important aspect of all of your marketing. If you can’t “hook” someone in right away, you’ve lost them.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
DECEMBER 14, 2021
If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
DECEMBER 14, 2021
Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians.
PR Fuel
DECEMBER 14, 2021
Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Sending press releases is a straightforward process but can be overwhelming if you don’t have any experience in the area.
Agility PR Solutions
DECEMBER 14, 2021
Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the personal […].
HMA Public Relations
DECEMBER 14, 2021
Changing up your key messaging in 2022? Find out what you should keep in mind with Justin Liggin.
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Sword and the Script
DECEMBER 14, 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies. As the earth completes one more trip around the sun, we go back through all the data we’ve compiled and pick one statistic for a year-end roundup piece like this one.
Communications Conversations
DECEMBER 14, 2021
For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. And, over the years we’ve seen many companies jump on board. In fact, according to UMass Dartmouth’s Center for Marketing Research, 54% of Fortune 500 companies have blogs–and many of those companies are most likely using social to drive people to them.
NewsWhip
DECEMBER 14, 2021
As we get closer to closing out the year, it’s time for our penultimate rankings of 2021, looking back at last month to determine the top publishers and content on Facebook in November 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.
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