5 ways Microsoft’s chief storyteller makes content more human
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By By the time we start our workday, we’ve been bombarded with around 20 gigabytes of data.”.