Tue.Jul 30, 2019

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting.

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6 fictional journalists and how to pitch to them

PR Daily

How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional. Many fiction writers choose journalism for the profession of their main character. .

Facebook and the threat to democracy

Stephen Waddington

The role of Facebook in elections requires greater scrutiny and oversight. It was weaponised during the EU Referendum three years ago.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Alexa Skills can improve your writing and stoke your motivation

PR Daily

The Amazon Echo software offers an array of prompts, inspirational thoughts and linguistic course corrections for casual scribes and professional communicators alike. Do you have an Amazon Echo? If so, you might well have enabled a bunch of different skills to extend Alexa’s capabilities.

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Capital One’s data-breach muddle, Uber cuts 400 marketers, and brands tout chicken wings

PR Daily

Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies. Good morning, PR pros: Organizational psychologist Adam Grant asked Twitter users for the worst career advice they ever got: What’s the worst career advice you’ve ever received?

Data 138

Make the most of your podcast interview: 2 things every guest needs

Muck Rack

Make the most of your podcast interview: 2 things every guest needs

Most innovative tech brands of 2019—all the leaders, laggards and left-behinds

Agility PR Solutions

With tech fads blazing and fading like shooting stars, it takes some serious vision to stay relevant—and innovation is a critical key to survival. How do the industry stars manage to stay ahead of the game?

10 Best Speaker Quotes from MAICON

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Retail delivers the goods in new brand intimacy rankings

Agility PR Solutions

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers.

Siesta or Bust! Why Solos Need a Summer Break

Solo PR Pro

Solo PR Pros should make time this summer for their own version of #HotSummerSolos. You can heat up your business and end the year strong by taking time out to refresh.

Homegrown Giveaway

HMA Public Relations

The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist. The post Homegrown Giveaway appeared first on HMA Public Relations. Featured PR and Sports Arizona Arizona Diamondbacks Diamondbacks haboob haboob globes haboob snowglobes HMA Public Relations Scott Hanson

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Reputation Report: Newsletter Signup

Reputation Us

The Reputation Report is a quarterly newsletter providing regular updates on ReputationUs and relevant news in the reputation management industry. If you would like to regularly receive the Reputation Report, please complete the below form. Name * First Last Email * Comment Submit. The post Reputation Report: Newsletter Signup appeared first on ReputationUs

Infographic: Neutralizgating noisy co-workers to protect your productivity

PR Daily

PR pros have a lot to do—and in a collaborative environment with open office spaces and tight deadlines, if can be hard to stay productive. Here are some tips. PR might be a collaborative field—but sometimes you just need to get your work done.

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….