Tue.Jul 30, 2019

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales. It’s never been harder to stand out from the crowd. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By By the time we start our workday, we’ve been bombarded with around 20 gigabytes of data.”.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting.

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6 fictional journalists and how to pitch to them

PR Daily

How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional. Many fiction writers choose journalism for the profession of their main character. . After all, journalists make good narrators, and they are often where the action is. .

Facebook and the threat to democracy

Stephen Waddington

The role of Facebook in elections requires greater scrutiny and oversight. It was weaponised during the EU Referendum three years ago. The UK is on course to leave the EU on 31 October under the leadership of Prime Minister Boris Johnson but significant questions still remain over the legitimacy of the Referendum. This isn’t a debate about Leave or Remain. It’s a debate about the role of social media within a democratic society spotlighted by the EU Referendum.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Alexa Skills can improve your writing and stoke your motivation

PR Daily

The Amazon Echo software offers an array of prompts, inspirational thoughts and linguistic course corrections for casual scribes and professional communicators alike. Do you have an Amazon Echo? If so, you might well have enabled a bunch of different skills to extend Alexa’s capabilities. Skills are like apps for Alexa.). Even if you don’t have an Echo, you can use Alexa on your smartphone —and you can enable skills there, too. How to enable (install) Alexa Skills.

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Make the most of your podcast interview: 2 things every guest needs

Muck Rack

Make the most of your podcast interview: 2 things every guest needs

Most innovative tech brands of 2019—all the leaders, laggards and left-behinds

Agility PR Solutions

With tech fads blazing and fading like shooting stars, it takes some serious vision to stay relevant—and innovation is a critical key to survival. How do the industry stars manage to stay ahead of the game? A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The annual […]. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. Public Relations trends

Homegrown Giveaway

HMA Public Relations

The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist. The post Homegrown Giveaway appeared first on HMA Public Relations. Featured PR and Sports Arizona Arizona Diamondbacks Diamondbacks haboob haboob globes haboob snowglobes HMA Public Relations Scott Hanson

10 Best Speaker Quotes from MAICON

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Retail delivers the goods in new brand intimacy rankings

Agility PR Solutions

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. Retail ranked fourth out of the 15 industries studied in the latest Brand Intimacy 2019 Studyfrom marketing intimacy agency MBLM,which is […]. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Reputation Report: Newsletter Signup

Reputation Us

The Reputation Report is a quarterly newsletter providing regular updates on ReputationUs and relevant news in the reputation management industry. If you would like to regularly receive the Reputation Report, please complete the below form. Name * First Last Email * Comment Submit. The post Reputation Report: Newsletter Signup appeared first on ReputationUs

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Siesta or Bust! Why Solos Need a Summer Break

Solo PR Pro

Solo PR Pros should make time this summer for their own version of #HotSummerSolos. You can heat up your business and end the year strong by taking time out to refresh. At Solo PR Pro, we are fans of the annual business retreat for goal setting and planning, but you can and should make time for these activities more than once per year. Summer is a good time to check in and see where you are, and what you need to achieve your annual goals.

Infographic: Neutralizgating noisy co-workers to protect your productivity

PR Daily

PR pros have a lot to do—and in a collaborative environment with open office spaces and tight deadlines, if can be hard to stay productive. Here are some tips. PR might be a collaborative field—but sometimes you just need to get your work done. Many PR pros self-report as introverts, and that might mean they have a hard time dealing with loud co-workers who constantly interrupt their flow.

Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Instagram’s Most Liked Egg We’re all a bit sceptical of people asking for Likes, but when an egg called out for those coveted little hearts earlier this year, we couldn’t resist.

Capital One’s data-breach muddle, Uber cuts 400 marketers, and brands tout chicken wings

PR Daily

Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies. Good morning, PR pros: Organizational psychologist Adam Grant asked Twitter users for the worst career advice they ever got: What’s the worst career advice you’ve ever received? Mine: (1) Don’t waste your time helping others. (2) 2) Drop 90% of your projects, because you can only do one at a time. (3) 3) Don’t write a book. Adam Grant (@AdamMGrant) July 13, 2019.

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