PR News

OCTOBER 3, 2018

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We listened to our critics and decided we want to lead,” Amazon CEO Jeff Bezos said in a statement. He… Continued. The post Is Amazon’s $15 Wage More Than Good PR?

Employee 198

Employee Blogging 198

Brand24

OCTOBER 3, 2018

Hashtag marketing is one of the most effective ways to boost your social media metrics. Learn which hashtag marketing tactics will be beneficial!

Marketing 141

Marketing Social Media Media 141

Agility PR Solutions

OCTOBER 3, 2018

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S. As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. However, this is […]. The post 5 strategic tips for marketing your brand to Millennials appeared first on Agility PR Solutions.

Brand 120

Brand Branding Marketing Groups 120

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to ne

Technology 88

Technology Storytelling Consumer Brand 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 3, 2018

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer. The firm’s new survey of over […]. The post Most consumers choose one company over another based on mobile experiences appeared first on Agility PR Solutions.

Mobile 96

Mobile Consumer Company Survey 96

Agility PR Solutions

OCTOBER 3, 2018

If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy. Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

Travel 72

Travel Technology Study Marketing 72

Stephen Waddington

OCTOBER 3, 2018

Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work. Cision is set to lay off 100 people in London as media monitoring revenues fall according to PRWeek. I hope that those affected are able to find new roles quickly. It's an unfortunate sign of the shift in PR from publicity or earned media, to integrate different forms of media including influencers; owned media; paid and earned social media; and earn

Technology 63

Technology Tools Conference Community 63

Agility PR Solutions

OCTOBER 3, 2018

A majority of consumers believe the economy is doing better today than it was a year ago, and 75 percent say it will improve over the next year—and those strong consumer confidence metrics should translate at the cash register this holiday season, with new research revealing more than 80 percent of consumers plan to spend […]. The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

Consumer 66

Consumer Marketing Trends Publicity 66

Engage PR

OCTOBER 3, 2018

Business award entries are all about telling a company’s great story. Sounds easy, doesn’t it? Just gather a few facts, follow the criteria, meet the word count: BOOM – award win! If only it was that simple. The best award entries are produced following a series of meetings with questions (lots of questions), double (and triple) checking facts and building up a rounded picture of the business.

Newspapers 60

Newspapers Engineering Energy Software 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Barokas

OCTOBER 3, 2018

Last week marked the seventh annual Denver Startup Week, and many of us here in the Mile High office had the opportunity to pop into a few events and panels throughout the week. We had several clients either speaking or hosting events, and one featuring our own VP Jason Michael as the moderator. A few years ago, Denver Startup Week didn’t exist. Today, it’s the largest, free event of its kind anywhere in the world, attended by more than 20,000 people who gather to take part in Denver’s thriving

Local 60

Local Energy Industry Course 60

HMA Public Relations

OCTOBER 3, 2018

I was part of the planning committee for the recent Improving Disability Communications workshop hosted by the National Center on Disability and Journalism at ASU’s Cronkite […]. The post Become a Diversity Advisor for Your Organization appeared first on HMA Public Relations.

Journalism 48

Journalism Communications Publicity 48

Ronn Torossian

OCTOBER 3, 2018

In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still others, however, are using this lull before the silly season to set objectives and define goals for the year ahead. For entrepreneurs in the age of online media, planning is more important than ever before.

Blogging 30

Blogging Publicity Media Agency 30

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to tell stories, share messages and drive thought leadership than the typical press mention. Plus, content seems like the path of least resistance.

Media Relations 24

Media Relations Media Pitching Content Marketing 24

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer