Cision
AUGUST 31, 2016
Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.
Onclusive
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Melissa Agnes
AUGUST 31, 2016
Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake. So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say?
PRSay
AUGUST 31, 2016
To paraphrase a friend of mine “Ethics should not just be a policy. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. Yet everyday some PR professional, somewhere is being asked to do something unethical. It’s not always the case of lying, sometimes it is the seemingly minor lapse….Do we really need to disclose that publicly?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
AUGUST 31, 2016
Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals. Most clients understand how precious time is when working within a strict budget so determining the goals should be the first priority for both the team and client.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR News
AUGUST 31, 2016
Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in… Continued. The post Digging Deeper on the EpiPen Crisis appeared first on PR News Blog.
Waxing UnLyrical
AUGUST 31, 2016
Guest Post by Emma Hawes. The most annoying thing while multitasking across devices and programs is trying to remember which program you are running where. This can quickly become confusing. Well, those days are over with Duet , a program that allows your iPad to function as a computer monitor. What makes this cool? Duet allows for perfect harmony between all the programs you have to run.
PR News
AUGUST 31, 2016
Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in… Continued. The post Digging Deeper on the EpiPen Crisis appeared first on PR News Blog.
Beyond PR
AUGUST 31, 2016
Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Flack's Revenge
AUGUST 31, 2016
Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest. Why is it at all interesting what a few NYTM members think about IT news? First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results.
MaccaPR
AUGUST 31, 2016
“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela. Whether her agency is creating salmonella “plushies” for a crowd funding campaign or enlisting its staff of 40 in its annual “ Redeye Rebrand ” (a 24-hour marathon
Expert insights. Personalized for you.
206 
Let's personalize your content