Tue.Dec 03, 2019

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Good morning, PR pros: Peloton’s holiday commercial didn’t invoke universally warm feelings, but instead was met with ridicule.

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs.

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How to find and tell great stories from within your organization

PR Daily

With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news? The news media world has changed radically. You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered.

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Yes, marketers feel the sting of Instagram hiding “like” counts—but do users really care?

Agility PR Solutions

When Instagram recently revealed it would be removing “like” counts from user posts, it threw a monkey wrench in some comms teams’ influencer strategy, and had many marketers scrambling to figure out a way to quantify their high-priced investments.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to identify and counter bogus online reviews

PR Daily

Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond. Online reviews sway consumers—but many of them are fabricated.

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More Trending

4 tactics to help you think outside the tech PR bubble

PR Daily

It’s essential to find fresh angles for your stories about the tech industry. Here are some ways to find fresh perspectives to reframe the narrative. The tech headlines this year say it all. Amazon is stifling competition. Google is selling out to authoritarian regimes.

Basket Brigade fundraiser: please help provide a food hamper to those in need at Christmas

Stephen Waddington

It’s that time of year again. If you’ve found my blog helpful over the past 12 months please consider donating to families in need at Christmas. I’ve raised money via my blog in each of the last three years for foodbanks in the North East. Thanks to your generosity we’ve raised more than £3,500.

So you’re launching a brand? 4 pro tips to do it right

Agility PR Solutions

Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has experienced this first hand, and seen through a few of our clients the importance of showcasing your product or service offering to the world for the first…or second time. Startup communities around the globe are producing […]. The post So you’re launching a brand? 4 pro tips to do it right appeared first on Agility PR Solutions. Analysis Public Relations branding

How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand

Prowly

This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry. Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at Allure & WIRED, NBC News Hires Award-Winning Investigative Reporter

Cision

Jessica Cruel joins Allure, Gilad Edelman new at WIRED, and more. Media Blog

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7 Things to Leave in 2019

Solo PR Pro

We are in the last month of this decade. I know, mind blowing, right. As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Self doubt. You are good enough and yes you deserve to be paid whatever you charge. End of debate.

UK Media Moves including COSMOPOLITAN, The Times, JPI Media, OK! and more

Cision

Ingeborg van Lotringen has departed from COSMOPOLITAN, Abhijeet Ahluwalia is The Times' Apple News Editor, and Phil Bramley takes on a new role at JPI Media. Media Blog

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Sponsorship marketing landscape could dramatically change in 2020

Agility PR Solutions

Millennial families are viewing life through a different lens than past generations, and expect the experiences they choose to engage with to be meaningful, lasting and hands-on.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Welcome to Our New and Improved Site!

Barokas

Rock the boat. In black and white block letters, these words have adorned the wall of our founder’s office for years. They are a reminder to us, our visitors and clients that we are bold and adventurous. That we are leaders and unafraid of change.

How to knock your next editorial board meeting out of the park

Muck Rack

How to knock your next editorial board meeting out of the park

Prohibition PR launch the world’s first poo powered pub

Prohibition

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Media Moves at Allure & WIRED, NBC News Hires Award-Winning Investigative Reporter

TrendKite

Jessica Cruel joins Allure, Gilad Edelman new at WIRED, and more

The Drum Show: can the Royal Family brand survive Prince Andrew’s crisis?

Mark My Words

With the fallout from Prince Andrew’s BBC interview still a hot topic in the news agenda, the theme of The Drum Show this week is the Royal Family brand and if it can survive this latest scandal. Host Rebecca Stewart, The Drum’s senior reporter, was joined by: Zaid Al-Zaidy, founder and group chief executive at The Beyond Collective; Eva Simpson from The Daily Mirror; and Mark Borkowski, founder of Borkowski PR. Read full article here: [link]. Mark Comments

UK Media Moves including COSMOPOLITAN, The Times, JPI Media, OK! and more

TrendKite

Ingeborg van Lotringen has departed from COSMOPOLITAN, Abhijeet Ahluwalia is The Times' Apple News Editor, and Phil Bramley takes on a new role at JPI Media

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The Value of Photos

HMA Public Relations

Has the NFL forgotten the "act like you've been there before" mentality? Learn more about their unwelcome trend in the end zone. The post The Value of Photos appeared first on HMA Public Relations. Featured PR and Sports PR Observations and Preferences HMA Public Relations NFL PR Public Relations Scott Hanson

Infographic: SEO stats to guide your campaigns in 2020

PR Daily

How are the latest algorithm changes affecting what rises to the top of search engine results? Here’s what you need to know for next year. What do you need to know about SEO for next year’s campaigns? Many organizations say SEO will be even more important going forward than it was in past years.

Infographic: 5 go-to formats for your visual content

PR Daily

It’s essential for your campaign to make a lasting visual impact and engage your audience. Here are ways to make sure your messaging has staying power. Did you know that 90% of the information that comes to the brain is visual?