Thu.Dec 05, 2019

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are. Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Smaller newsrooms are covering a far wider reach of topics.

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20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […]. The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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The 5 Most Important Questions to Ask Before Pitching a Publisher

Buzzstream

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant.

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Learn 10 Content Writing Strategies of Successful Writers (in 2020)

Prowly

Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin

Cision

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters.

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UK Media Moves including The Guardian, The Times Money Mentor, Reuters, and WSJ

Cision

The Guardian makes multiple changes to senior editorial team, Reuters has a new Colombia Correspondent, Anna Hirtenstein returns to journalism and joins the WSJ, and The Times Money Mentor launches.

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An $8 Billion Lesson in Strategic Decision-Making

PRSay

A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. I’m still trying to get my head around this. Qualtrics was just another growing company in the community. People you’d know would get hired there. You’d run into the PR team at networking events.

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Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

Agility PR Solutions

The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019. The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity that will apparently take some people, including some advertisers, […]. The post Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?

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2019 Gift Guide: 8 Practical Gift Ideas for Journalists and Bloggers

Cision

We have a few gift ideas to make life and work easier for content creators.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

Truth be told, I don’t know Rebecca Lechner all that well. I’ve never worked with her. She’s never been a client. Heck, I only just met with her for the first time a few weeks ago! But, I’m also a big believer in cues. For example, she’s one half of a Minneapolis/St. Paul Power PR couple with Matt Lechner who’s now over at HealthPartners.

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Media Moves at Axios & CNN Business, ABC Chicago Promotes One

Cision

Kyle Daly joins Axios, Rishi Lyengar relocated to CNN Business in San Francisco, and more.

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3 reasons why data management is critical for success

Agility PR Solutions

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here, we look at some of the ways data and data science […]. The post 3 reasons why data management is critical for success appeared first on Agility PR Solutions.

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The top 25 newspapers based in Florida

Muck Rack

The top 25 newspapers based in Florida

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Is it a public relations issue or an institutional one?

HMA Public Relations

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more! The post Is it a public relations issue or an institutional one? appeared first on HMA Public Relations.

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CSBA Presentation: Advocating for Transgender Students & Changing the Negative Narrative Through Media Relations

Ryan Foran

Link to Presentation Slides You can view this previous post to see all the videos from the presentation and more pictures.

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Workplace Diversity & Inclusion: Women CEOs

NewsWhip

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. With diversity and inclusion efforts becoming a consistent talking point for any company hoping to find success and recruit the best and brightest, the increase in numbers is encouraging, but the percentage of women in the group as a whole is st

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission