Thu.Dec 05, 2019

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are.

5 steps to creating marketing emails that get opened and read

PR Daily

Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches. Email marketing intimidates some small-business owners—much to their messaging detriment.

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20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict.

The 5 Most Important Questions to Ask Before Pitching a Publisher

Buzzstream

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin

Cision

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters. Media Blog

More Trending

2019 Gift Guide: 8 Practical Gift Ideas for Journalists and Bloggers

Cision

We have a few gift ideas to make life and work easier for content creators. Media Blog

Legal has its role, but PR must have a decision-making voice—here’s why

PR Daily

Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry. Consider the case of one of many companies called Backcountry. .

Media Moves at Axios & CNN Business, ABC Chicago Promotes One

Cision

Kyle Daly joins Axios, Rishi Lyengar relocated to CNN Business in San Francisco, and more. Media Blog

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Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including The Guardian, The Times Money Mentor, Reuters, and WSJ

Cision

The Guardian makes multiple changes to senior editorial team, Reuters has a new Colombia Correspondent, Anna Hirtenstein returns to journalism and joins the WSJ, and The Times Money Mentor launches. Media Blog

An $8 Billion Lesson in Strategic Decision-Making

PRSay

A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. I’m still trying to get my head around this. Qualtrics was just another growing company in the community.

3 reasons why data management is critical for success

Agility PR Solutions

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance.

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Workplace Diversity & Inclusion: Women CEOs

NewsWhip

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 ways online reputation management can boost your PR image

Agility PR Solutions

With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not.

Media Moves at Axios & CNN Business, ABC Chicago Promotes One

TrendKite

Kyle Daly joins Axios, Rishi Lyengar relocated to CNN Business in San Francisco, and more

Media 62

PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

Truth be told, I don’t know Rebecca Lechner all that well. I’ve never worked with her. She’s never been a client. Heck, I only just met with her for the first time a few weeks ago! But, I’m also a big believer in cues. For example, she’s one half of a Minneapolis/St.

2019 Gift Guide: 8 Practical Gift Ideas for Journalists and Bloggers

TrendKite

We have a few gift ideas to make life and work easier for content creators

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The top 25 newspapers based in Florida

Muck Rack

The top 25 newspapers based in Florida

UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin

TrendKite

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters

Learn 10 Content Writing Strategies of Successful Writers (in 2020)

Prowly

Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly.

UK Media Moves including The Guardian, The Times Money Mentor, Reuters, and WSJ

TrendKite

The Guardian makes multiple changes to senior editorial team, Reuters has a new Colombia Correspondent, Anna Hirtenstein returns to journalism and joins the WSJ, and The Times Money Mentor launches

Is it a public relations issue or an institutional one?

HMA Public Relations

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more! The post Is it a public relations issue or an institutional one? appeared first on HMA Public Relations. Crisis Communications Featured PR Observations and Preferences institutional issue Marissa Baker PR Public Relations

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull.

Infographic: The true value of business communications

PR Daily

You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid. Engaging with employees is becoming more and more important for external communicators.

CSBA Presentation: Advocating for Transgender Students & Changing the Negative Narrative Through Media Relations

Ryan Foran

Link to Presentation Slides You can view this previous post to see all the videos from the presentation and more pictures

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