Every year we look forward to seeing what brands make the most of April Fools’ Day and launch a funny, interesting or creative stunt. This year was no exception and we have to admit – there was a real selection! Some made us laugh and others intrigued us.
Here’s a quick round-up of some of the best PR and social media stunts that we’ve spotted for April Fools’ Day 2022:
Walkers launch Sandwich crisps
This one really stood out to us – well done Walkers! Playing on the nations love for a crisp sandwich, the brand took to Twitter this morning to announce they were launching ‘giant bread shaped crisps’ that are the perfect size to fit between two slices of bread.
Social media users have shown a lot of love for the stunt, gaining a lot of engagement for the brand. We’d be keen to try these if they ever materialise..
Introducing our new Sandwich Crisps. The best thing since sliced bread #CrispIn pic.twitter.com/6fPQiiTqSf
— Walkers Crisps (@walkers_crisps) April 1, 2022
Deliveroo ban pineapple on a pizza
A really clever video campaign from Deliveroo as they have used a similar style to the old ‘piracy, it’s a crime’ video that explained how pirate copy’s of films were illegal, to state that from today pineapple on a pizza is banned from Deliveroo. The funny stunt taps into the ongoing debate about whether pineapple belongs on a pizza or not – personally, we’re team yes it does!
The stunt has gained a lot of engagement on social media from people who are on both sides of the debate and also people highlighting the ‘nostalgia’ of the style of video.
You wouldn't juice a ham ✖️
You wouldn't zest a lasagne✖️⚠️ 𝗣𝗜𝗡𝗘𝗔𝗣𝗣𝗟𝗘 𝗢𝗡 𝗣𝗜𝗭𝗭𝗔 𝗜𝗦 𝗡𝗢𝗧 𝗢𝗞𝗔𝗬 ⚠️
From today, pineapple on pizza is 𝘽𝘼𝙉𝙉𝙀𝘿 on Deliveroo. You're welcome, earth. 🍍🍕 pic.twitter.com/ULZM8FUqt2
— Deliveroo (@Deliveroo) April 1, 2022
Pot Noodle X Papa Johns collaboration
Another pizza brand making the most of April Fools’ is Papa Johns, who announced a rather unlikely collab with Pot Noddle. The brand took to Twitter to share they were launching not one, not two, but three new noodle-topped pizzas – starting with Bombay Badboy x American Hot.
As much as we’re not sure this is to our taste, some users seemed quite keen on the idea to actually happen! Who knows, maybe this April Fools’ stunt will turn into something worthwhile for both brands…
Excited to bring you OODLES of NOODLES with our NEW Pot Pizzas. Yes, that’s right! We’ve joined forces with @PotNoodle to bring you three delicious noodle-topped pizzas. First up is Bombay Badboy x American Hot. 🔥🔥 #PotPizza pic.twitter.com/JOYzA9l0u5
— Papa Johns UK (@PapaJohnsUK) April 1, 2022
Aldi launches AldiAir
Aldi just always seem to get it right! And the stunt they’ve launched for April Fools’ Day hits the mark, as expected. Aldi have tapped into the ongoing narrative around their middle isle special buys and have create a series of clever social media posts that take a tongue and cheek approach to ‘AldiAir’.
They have tapped into the budget nature of the brand and also that they accept any amounts of baggage. We’re a big fan of this! A clever way to tap into their customers conversations and create fun, light-hearted content.
We're pretty fly. #AldiAir pic.twitter.com/1iZVj8maoR
— Aldi Stores UK (@AldiUK) April 1, 2022
The first airline with no restrictions on excess baggage. #AldiAir pic.twitter.com/s8pFJRjZHE
— Aldi Stores UK (@AldiUK) April 1, 2022
Krispy Kreme X Marmite
Another food collab that has grabbed our attention today – Krispy Kreme X Marmite to create a filled doughnut. We’re not 100% sold on the combination, however we do think it’s a fun stunt for April Fools’ Day. People have been debating whether they love or hate Marmite for years – so it’s a sure way to cause some controversial conversation, which is exactly what happened on social media.
💛🖤Krispy Kreme X Marmite🖤💛
Love it or hate it, we've created something special with our mate @marmite 🍩⚡
For a limited time, enjoy the classic taste of our glazed doughnuts with the oozing goodness of Marmite 🤤
Which one do you fancy first? 👀#krispykrememarmite pic.twitter.com/0uQi3duZbd
— Krispy Kreme UK (@krispykremeUK) April 1, 2022
Boris Johnson resigns – or does he?
We must admit, even we had to double take on this on to confirm for sure it was an April Fool! And yes, sorry to possibly disappoint anyone, but it is indeed. The well followed Twitter account ‘Have I Got News For You’ shared the news, with a follow up to thread saying: ‘Or has he? New series of Have I Got News For You starts tonight, April 1st, at 9pm.’
This certainly got the attention of a lot of social media users with over 12k likes and started a lot of online conversations. It was also a clever way to promote the start of the new series. Well played…
BREAKING: Boris Johnson resigns over partygate.
— Have I Got News For You (@haveigotnews) April 1, 2022
At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
For more interesting articles from us check out these posts:
- The Top Ten best April Fools Stunts
- The Top 10 PR Disasters in 2021
- The best and worst PR campaigns for 2022 so far
- Why it’s important to prepare for a PR crisis
