Fri.Sep 30, 2022

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The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […]. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.

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Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic a

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Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group

Prowly

It’s Friday again, meaning two amazing things – the weekend is lurking right around the corner and the new #PRChat is here! So take five, grab a cup of hot coffee and dive into an interview with Jim James – PR Counsel & entrepreneur who has amassed over 25 years of experience living in Singapore […]. The post Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group appeared first on Prowly Magazine.

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Crisis and listening now top PR skills hierarchy

Steve Barrett on PR

While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Hispanic online shopping habits have evolved in the wake of the pandemic

Agility PR Solutions

While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results show that most consumers (64 percent) started shopping online more as a result […].

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Most companies are committed to net-zero, but few are ready to innovate necessary solutions

Agility PR Solutions

Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the new survey and report from Boston Consulting Group (BCG) reveals that only about one in five […].

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The power of ‘shock value’ – a PR messaging lesson

PR in High Definition

As Monday rolls around, another episode of House of the Dragon is ready for me to watch. I hit play. But oh, the c-word is used again by one of the main characters. It’s really becoming annoying. The c-word has always been very divisive, some people can easily say it, some just can’t. But the over-use of such a strong swear word is beginning to cheapen the script, in my opinion.

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When Should I Send This Pitch?

HMA Public Relations

Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!

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Communicating in an economic downturn – a delicate matter

PR in High Definition

The last couple of years have brought what has felt like near non-stop economic turbulence. Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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This Week in PR Ethics (9/29/22): How a release cost Boeing $200 million and the crackdown on greenwashing

Ethical Voices

This week the most interesting ethics stories highlighted how failure to disclose information cost a company $200 million and the crackdown on greenwashing. . Ethics and press releases – This article from O’Dwyers looks at how leaving information out of a news release cost Boeing $200 million. The author asks where were the public relations professionals when the decisions were made?

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The rise of technology in sport

PR in High Definition

When we think of sport we think of athletes. Athletes that are at the top of their physical game, with abilities that simply defy the laws of gravity. Basketball fans have long admired Michael Jordan’s hang time, and the game of football has never been able to understand Cristiano Ronaldo’s headers which seem to stop time entirely. As we witness various industries digitally transform, the world of sport has not been left behind.

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