Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prowly

MARCH 6, 2018

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today? The post Technology and PR: What’s Changed Over the Years for the Industry appeared first on Prowly Magazine.

Technology 154

Technology Industry Communications Publicity 154

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. As such, the annual PRWeek salary survey provides good benchmarks.

Survey 113

Survey Agency Report Corporate 113

Communications Conversations

MARCH 6, 2018

I first heard the name “Sue Serna” a couple years ago from my clients at Cargill. Since then, her name has started to pop up with increasing frequency. As a leader. As a hiring manager. And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Sh

Social Media 102

Social Media Media Corporate Resources 102

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building in ample time post-crisis to measure and assess the company’s approach is critical to learn and evolve.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Axia PR

MARCH 6, 2018

4 reasons to stick with public relations for the long haul. The insightful Warren Buffett says it takes 20 years to build a reputation. Public relations shouldn’t be a short-term investment. PR is about building relationships and building results. It’s important to know that every company’s needs and objectives are different. PR isn’t a cookie-cutter process.

Reputation 72

Reputation Publicity Company 72

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Try 5,000. Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology.

Strategy 67

Strategy How To B2C Content Marketing 67

Inbound PR

MARCH 6, 2018

Do you know how hard it is to run a marketing agency? If you don't run one, you probably don't know. I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.

Agency 53

Agency Marketing Survey Data 53

HMA Public Relations

MARCH 6, 2018

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand. The post Arizona Innovation Marketing Association Event Recap appeared first on HMA Public Relations.

Marketing 40

Marketing Brand Branding Publicity 40

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Communications

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Overuse it, and he risks getting a bad rep with journalists. What exactly is an exclusive? The word is a little misleading, because it sounds like you’re giving the story to only one reporter.

Pitching 189

Pitching How To Media Interviews 189

PR in High Definition

MARCH 6, 2018

You may have started to hear about a new social network called Vero. The self-described ‘relationship-first social network’ had a surge in popularity recently after saying its first one million users wouldn’t have to pay for a subscription in future, causing mass sign ups, a lot of press headlines about how this may be ‘the next Instagram’, and ultimately creating major service interruptions for the app due to the influx of users.

Consumer 63

Consumer Instagram Advertising Advertising 63

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. The opposite of virtue is not Vice. It’s the Daily Mail. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The catalyst this time was an article by Richard Littlejohn, in which he approached the subject of same-sex parenting with his typical pose of bemused middle Englander – all th

Brand 60

Brand Branding Film Print 60

Solo PR Pro

MARCH 6, 2018

Strategic planning forms the cornerstone of what we do as communications consultants and provides the foundation from which all other communications activities are formulated and put into action. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals.

Publicity 40

Publicity eBook Resources Measurement 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Barokas

MARCH 6, 2018

Headlines from the White House over the last few days have focused primarily on one key player in the Trump administration – 29-year-old former communications director Hope Hicks. Her relatively low-key profile took an abrupt about-face once Hicks admitted to telling the occasional “white lie” in testimony to the House Intelligence Committee. To add fuel to the media fire, she abruptly resigned after dropping the bombshell, although rumor has it that plan was in the works weeks ahead of her inte

Crisis Communications 60

Crisis Communications Training Interviews Crisis 60