Thu.Oct 27, 2022

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Score a goal by leveraging soccer fans for marketing and brand engagement

Agility PR Solutions

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer tournament kicks off on Sunday, November 20th from Qatar and presents big opportunities for […].

Brand 155
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Ask the boss.!

Maxim Behar

"- Boss, what are we doing now.? The client is waiting for a decision!". A conversation that can be heard every day in literally millions of offices around the world. Right there, millions of managers are making hundreds of decisions per hour, more and more wrong with each passing day. Everyone expects valuable advice or guidance, but not everyone understands the huge change in the way business is now run.

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Trending Sources

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As holiday staffing issues mount, retailers grapple with how to manage customer expectations

Agility PR Solutions

The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even starts, new research from multinational tech firm UKG finds. In the firm’s new report, Retail’s […].

Retail 78
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Let’s not talk ourselves into a recession

Steve Barrett on PR

Financial results season has increased talk of an economic downturn in 2023 but the picture is still very confused and many companies continue to post good numbers — so the prevailing narrative should not be all doom and gloom.

Financial 106
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The ‘Great Breakup’: Women leaders demanding more—and leaving their companies to get it

Agility PR Solutions

Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don’t take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org and McKinsey & Company shows. And the damage could be […]. The post The ‘Great Breakup’: Women leaders demanding more—and leaving their companies to get it appeared first on Agility PR Solutions.

Company 78

More Trending

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A fish rots from the head: reputation needs leadership

PR in High Definition

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or b

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Award-Winning Article Delivers 4 Key Ways to Relieve Loneliness in Teams

Stern + Associates

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. Organizational experts Connie Hadley and Mark Mortensen say this problem is a result of modern team design. Their revolutionary article “ Are Your Team Members Lonely? ” recently won the 2022 Richard Beckhard Memorial Prize for its recommendations that restore camaraderie and interpersonal connection in the workplace.

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Implementing robust customer communications during a cyberattack

PR in High Definition

A cyberattack occurs every 44 seconds. These attacks target businesses as much as individuals – almost one in three businesses (31%) are now threatened by hackers at least once a week. Such threats can cause reputational damage, but business leaders need not be alarmed. Implementing rapid reactive customer communications can allow organisations to circumvent potentially severe reputational damage in the immediate aftermath of a breach.

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Royals will be ‘very concerned’ as Harry’s ‘sensational’ memoir Spare is revealed

Mark My Words

DailyMail The Royal Family will be ‘very concerned’ after it emerged Prince Harry’s controversial memoir will be called Spare, an expert said today – as the publisher promised ‘raw, unflinching honesty’ in the book which will be released on January 10. The eye-catching title is a nod to Harry’s nickname as a ‘spare’ prince – in contrast to his brother William, the heir to the throne.

eBook 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Lights, camera, action or no action?

PR in High Definition

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Yeh, neither have I. My background is in corporate video and that’s more my bag. But whatever type of video we’re talking about, our world is becoming dominated by it. Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day.

Film 62
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Americans Don’t Trust the Media

HMA Public Relations

Findings from a recent Gallup poll have revealed that Americans' trust in the media is near record low. Abbie Fink discusses why this is troublesome and shares the first step to re-establishing trust in this blog post. Read more!

Media 61
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Short-Circuiting Climate Policy for Greener, Healthier, Cost-Efficient Choices

Stern + Associates

Most organizational leaders tasked with achieving zero carbon emissions by 2050 need guidance on strategies and best practices so they can successfully meet their goals. With nearly two decades of experience working on climate and energy policy , researcher and policy strategist Leah Stokes, Ph.D. studies and teaches about energy solutions that alleviate dependency on fossil fuels.