Tue.Aug 30, 2022

article thumbnail

How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck.

Brand 347
article thumbnail

These were the top posts on Reddit in July 2022


Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . Here are some of the key takeaways for this month. r/MadeMeSmile held steady as the biggest rival for r/memes. Sporting events and cultural moments generated a huge amount of discussion. The top link posts were dominated by political discussions.

Reddit 149

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker


Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]. The post Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker appeared first on Prowly Magazine.

article thumbnail

CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it.

article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel


“Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News. I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. At the time, North Texas was suffering its first widespread layoffs. People were shocked then. And when told they’ll lose their jobs, employees are just as shocked today.

More Trending

article thumbnail

Is Your Marketing Personalized?

HMA Public Relations

Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.

article thumbnail

Coffee with a Journalist: Jacob Roach, Digital Trends


Today on Coffee with a Journalist we’re joined by Jacob Roach , a senior staff writer from Digital Trends. Jacob covers gaming and computing devices for the publication. Click below to follow Jacob Roach on Twitter and LinkedIn. During the episode, Jacob talks about his preference for working with familiar sources, shares an example of a real pitch subject line that caught his attention, how you can best reach him to work together, and more.

Trends 73
article thumbnail

The Future of Work Is Fluid: Rethinking Your Nonlinear Career Path

Solo PR Pro

Much of today’s conversation about the future of work focuses on technology, especially the way that technology enables remote work. It’s a topic that has understandably risen to the forefront during the COVID-19 pandemic. But to strategic consultant, podcast host and author Connie Steele , it’s the people — the ones sitting on the other side of all of that technology — who offer the most fascinating insight into the future of work.

Trends 52
article thumbnail

The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content?

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.