Tue.Jul 19, 2022

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3 Green Flags Solo PR Pros Should Seek Out in a Client

Solo PR Pro

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. . You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients with unrealistic expectations, clients who bombard your phone with texts at all hours of the day.

Resources 101
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Meet the latest Socially Mobile class of 2022

Stephen Waddington

Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.

Mobile 142
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Campaign Round Up – Our Favourite Recent PR and Social Media Campaigns

Prohibition

It’s that time again – we’re back with another campaign round-up! We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. Gymshark’s ‘Deload’ Barber Shop. Gymshark recently opened a pop-up barber shop in London in partnership with mental health charity, Calm, for men to open up and talk about their feelings over a free trim.

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3 PR and marketing tips for those in the food industry

Agility PR Solutions

Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if the items on there will pass the muster […]. The post 3 PR and marketing tips for those in the food industry appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet the latest Socially Mobile class of 2022

Wadds Inc.

Socially Mobile helps practitioners step up as managers and increase their earning potential. I caught up with some of the latest cohort of students as they complete the programme. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations.

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How To Set Goals That Align With Your Marketing and Sales Funnel

PR 20/20

F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. However, evaluating performance and setting accurate goals isn’t something that has to wait until the end of the year. So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels.

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Professional video is in urgent need of modernization—comms insights on addressing the issue

Agility PR Solutions

New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation, with the majority (59 percent) relying solely on people-based resources such as in-house specialists as […].

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Instagram Ideas for Your Business

HMA Public Relations

Searching for fresh content ideas for your Instagram page? Justin Liggin shares how to use the platform to the fullest and engage followers in today's post. Read more!

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Not to Promote.

Maxim Behar

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments shares his thoughts on the dangerous tendencies of media standards in Bulgaria. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule of law and the National Constitution. Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel.

Hotels 52
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Applying to stay adjudication enforcement proceedings to arbitration

Practical Law Construction

When I was looking at the list of TCC cases to find something to write about this week, my first thought was Adrian Williamson QC’s judgment in FTH Ltd v Varis Developments Ltd , where he refused to grant summary judgment to enforce an adjudicator’s decision due to the claimant’s company voluntary administration (CVA). Unfortunately for me, Simon Thompson beat me to it on that one.

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Maxim Behar for TBmagazine: Not to Promote.

Maxim Behar

In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments shares his thoughts on the dangerous tendencies of media standards in Bulgaria. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule of law and the National Constitution. Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel.

Hotels 52
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PR Tips For Using HARO, Qwoted and ProfNet

ImPRessions - Crenshaw Communications

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace.

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Coffee with a Journalist: Mark Matousek, The Information

OnePitch

Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. Mark covers HR and corporate culture in the tech industry. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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B2B Marketing Statistics and Notes from 7 Recent Reports

Sword and the Script

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week).

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H&R Block’s #BlockReboot Employer Brand Campaign Simple But Brilliant

Communications Conversations

A couple weeks ago I saw an interesting post from H&R Block CEO, Jeff Jones. It caught my eye because of his attire–and he was talking about golf! But, he was talking about golf within the context of a program that I found to be pretty interesting–the #BlockReboot program. This is part of a program I believe Block has been doing for a few years now.