Tue.May 18, 2021

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5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.

Blogging 418
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

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How to Format a Press Release in 2021 (w/ Examples)

Prowly

Press releases are a cornerstone of any public relations strategy. You could even go so far as to say you can’t do effective public relations without them. Press releases are the standard, universal medium for getting your message out and the expected format for media platforms that may be interested in covering the news that […]. The post How to Format a Press Release in 2021 (w/ Examples) appeared first on Prowly Magazine.

Examples 196
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Ethics & doing the right thing in PR

The Resolution Blog

In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was […].

Ethics 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including The Sun, ITV News, Hearst and more

Cision

Amber de Botton will be Head of UK News at ITV News from 21 June; Lynsey Barber and Jess Clark join The Sun; Hearst Institute Writers hired.

Media 156

More Trending

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Is bad data killing your brand? Study finds a mere 5% of executives trust their enterprise data

Agility PR Solutions

The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals. While data investments are […].

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Communication and transparency with John Herbkersman | On Top of PR podcast

Axia PR

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. Guest: Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

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12 free and paid ways on how to get more Instagram followers

Awario

Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page.

Instagram 168
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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently.

Study 165
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR industry must do more to fight climate misinformation

Stuart Bruce

Research by the PRCA Misinformation in the Climate Crisis Strategy Group reveals an industry ready to tackle climate misinformation, but nervous about expertise and bandwagoning. … © Stuart Bruce - PR industry must do more to fight climate misinformation was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Industry 117
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The value of being honest in internal communications

Axia PR

Honesty is certainly the best policy when communicating within your company. Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.

Internal 117
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Meet the Team: Tamika McCrory!

Prohibition

For our May meet the team feature, get to know all about our funny and fabulous Account Executive, Tamika! How long have you been at Prohibition? I’ve been a part of the team for 6 months now and they have absolutely flown by! What do you love most about your job? There are so many aspects that I love about my job, especially the wide variety of clients I get to work with on a daily basis.

Meeting 117
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Recent COVID-19 related force majeure decisions: what do they mean for construction contracts?

Practical Law Construction

Roughly a year has passed since the COVID-19 lockdowns were implemented. Despite much upheaval, project delays, and supply chain issues, it appears that projects across the globe may finally be getting back a sense of normality. To this day, however, much uncertainty remains for project owners, contractors and sub-contractors regarding how COVID-19 will affect their legal rights under contract.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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5 comms strategies to make your small business stand out

Agility PR Solutions

Being the owner of a small business is filled with many challenges. Making your business stand out from the competition can be difficult and you may not know where to begin. Thankfully, there are some simple things you can do to highlight the unique aspects of your company. Here are just a few ideas to […]. The post 5 comms strategies to make your small business stand out appeared first on Agility PR Solutions.

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Hitting the right note at Fender with VP Christina Stejskal: How innovation and authenticity drive this global PR team

Muck Rack

Hitting the right note at Fender with VP Christina Stejskal: How innovation and authenticity drive this global PR team

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4 ways COVID impacted e-commerce—and where we are now

Agility PR Solutions

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive challenges to their business style, but all businesses have been affected by […].

B2C 85
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Kickstarting Your First Link Building Campaign From Scratch

Buzzstream

In this Outreach Mastery post, Jon Hayes of Authority Hacker will show you how to quickly improve authority for a brand new site in your niche so you can quickly generate traffic, leads, and sales. The post Kickstarting Your First Link Building Campaign From Scratch appeared first on BuzzStream.

Brand 62
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Is The StoryBrand BrandScript Explanatory Paragraph?

Axia PR

Since we have a good idea of the StoryBrand BrandScript framework , it is imperative to get an idea of the BrandScript in action. The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company. The customer, who is the hero, has a natural concern to get an idea of who his guide is.

Brand 62
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How to Replicate Past Digital PR Successes

Buzzstream

Hannah Smith of Worderist will show you when to remake, remix, and otherwise replicate past PR successes to continuously generate high performing campaigns that will get you links and coverage. The post How to Replicate Past Digital PR Successes appeared first on BuzzStream.

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Senior account executive vacancy at Engage PR

Engage PR

Engage PR has added several clients to its portfolio in recent weeks. The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services. In addition, we have retained a number of long-standing clients.

Energy 60
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Master series test 2

Buzzstream

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#TipForTuesday – Becoming a Product of Productivity

HMA Public Relations

After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline? .

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Master series upcoming 3

Buzzstream

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Swimming in the Deep End

The Hoffman Agency

By Katrina Lockhart, Intern. When you hear the terms ‘internship’ or ‘first-job’, images of both coffee runs and pushing the boundaries come to mind. In The Devil Wears Prada, Andy Sach’s entry-level job tosses her into the deep end of the pool with no lifeguard and submerges her in the world of fashion and magazine publishing. My experience has proved to be intense in a different way.

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The Digital Disconnect

Konnect Agency

Life as we know it has changed forever. As we move into the post-pandemic world, our daily norms have been altered, affecting how we interact, communicate, shop, and countless other impacts. But let’s take a moment (the 5 minutes it will take you to read this) to look at how the pandemic accelerated digital disruption and forced brands and customers to adapt to our new normal.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.