Brands Be the Content Customers Want…Not Next to It [UML]
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Content marketing is a natural and necessary progression for those that see the media and marketing landscape trends: Media is highly fractured and there are generally more opportunities with less reach; What you do with earned media today matters as much as earning the media; Att
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