Communications Conversations

JANUARY 13, 2022

For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held true until last year (thank you global pandemic!). The tools are in place. Facebook and Instagram have shopping platforms that are fairly easily to set up–and ridiculously easy to buy on. TikTok has proven itself in its short lifespan as a huge shopping platform.

Pinterest 97

Pinterest Retail YouTube Web 97

The Resolution Blog

JANUARY 13, 2022

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]. The post The metric you need in 2022 PR KPIs (that will probably increase your budget) appeared first on PR Resolution — by CoverageBook.

Blogging 278

Blogging 278

Agility PR Solutions

JANUARY 13, 2022

There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web presence to slide. Rather, building […]. The post 3 comms tips to help you boost your online presence appeared first on Agility PR Solutions.

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Web Brand Branding Publicity 167

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues.

Crisis 152

Crisis Study Crisis Communications Journalism 152

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 13, 2022

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The industry ranks eighth out of the 10 industries analyzed in the study, which analyzes brands based on their emotional […].

Brand 154

Brand Branding Study Industry 154

Agility PR Solutions

JANUARY 13, 2022

Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options. Then there is the challenge of […]. The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions.

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Software LinkedIn How To Social Media 154

NewsWhip

JANUARY 13, 2022

Novak Djokovic, one of the world’s top tennis stars, has recently found himself in hot water after being denied entry to Australia due to his vaccination status. Djokovic was traveling to Melbourne on January 5th in order to defend his Australian Open title and win a record breaking 21st Grand Slam trophy. . Djokovic, a known critic of vaccinations , was granted a medical exemption by Tennis Australia , but the Australian Border Force denied his entry, claiming that the exemption was not in line

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Reputation Travel Case Study Twitter 148

NRPR Group

JANUARY 13, 2022

The beginning of the New Year is the perfect time for many PR agencies to consider the changes that have […]. The post Five Things Your PR Firm Should Do to Thrive in 2022 appeared first on NRPR Group.

Groups 98

Groups Agency Publicity 98

Culpwrit

JANUARY 13, 2022

Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year. If we missed one of your favorites, please recommend in Comments. Best PR Tools for 2022 HARO AnswerThePublic… Continue reading 9 Powerful PR Tools for 2022.

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Tools Blogging Industry 87

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Communications

HMA Public Relations

JANUARY 13, 2022

As a brand, standing out online is essential. Find out the simple ways to boost your visibility in today's post from Justin Liggin.

Brand 76

Brand Branding Marketing 76

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. What does it take to really crush sales quotas in 2022? Sales is changing. Customers are upgrading and updating everything from technology to influence. In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. He’s a practitioner and teacher who has practiced his craft for the past decade.

Advertising 147

Advertising Advertising Writing Creativity 147

Mark My Words

JANUARY 13, 2022

Evening Standard The Duke of York’s sexual assault trial, given the go-ahead by a US judge, threatens to set off a “constitutional crisis” which will engulf the royal family, a legal expert said. Andrew now faces the prospect of his accuser Virginia Giuffre giving a detailed account in court of the allegation she was trafficked to have sex with the Queen’s second son when she was 17 and a minor under US law.

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Crisis System Financial Interviews 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer