Thu.Jan 13, 2022

The future of social is selling–and it’ll be live-streamed

Communications Conversations

For years, we’ve heard the same thing: This is the year social e-commerce takes off. And it really never held true until last year (thank you global pandemic!). The tools are in place.

The metric you need in 2022 PR KPIs (that will probably increase your budget)

The Resolution Blog

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.

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How one tech outlet sees the future of paid media partnerships

PR Daily

Protocol, a sister publication to Politico, shares how it works with PR teams to share thought leadership and build executives a platform. The interconnectedness of paid and earned media is only growing for PR managers.

3 comms tips to help you boost your online presence

Agility PR Solutions

There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web presence to slide.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

6 PR Lessons from the de-SPAC process

PR Daily

The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public. This year, my company went public via a special purpose acquisition company, or SPAC, joining more than 170 other companies that went public via SPACs in 2021.

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Kroger lambasts striking workers, 52% of women in PR report experiencing sexual harassment, and NPR addresses employee exodus

PR Daily

Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more. Hello, communicators: Wendy’s celebrated National Roast Day on Wednesday, Jan.

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM.

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Five Things Your PR Firm Should Do to Thrive in 2022

NRPR Group

The beginning of the New Year is the perfect time for many PR agencies to consider the changes that have […]. The post Five Things Your PR Firm Should Do to Thrive in 2022 appeared first on NRPR Group. Tips + Tricks Public Relations best practices pr agency

How Novak Djokovic’s Australian Open fracas became a lesson in reputation management

NewsWhip

Novak Djokovic, one of the world’s top tennis stars, has recently found himself in hot water after being denied entry to Australia due to his vaccination status.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Book Review: Copywriting is… by Andrew Boulton

Stephen Waddington

An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual.

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9 Powerful PR Tools for 2022

Culpwrit

Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year. If we missed one of your favorites, please recommend in Comments.

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How Do I Boost My Visibility?

HMA Public Relations

As a brand, standing out online is essential. Find out the simple ways to boost your visibility in today's post from Justin Liggin. Odds and Ends digital marketing Visibility

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Announcing Ragan’s 2021 Video, Visual & Virtual Awards finalists

PR Daily

Congratulations to this year’s finalists! Video, visual design and virtual events are essential for engaging with busy, remote audiences. Powerful visuals and digital gatherings play a key role in communications success.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. What does it take to really crush sales quotas in 2022? Sales is changing. Customers are upgrading and updating everything from technology to influence.

A year of change: How 2021 reshaped the workplace

PR Daily

To ensure your engagement, recruiting and retention tactics succeed moving forward, take time to revisit the profound shifts of last year. Some of us are back at the conference table, while others are going on year three of working from the kitchen table.

Andrew’s civil sex case ‘could lead to constitutional crisis for monarchy’

Mark My Words

Evening Standard The Duke of York’s sexual assault trial, given the go-ahead by a US judge, threatens to set off a “constitutional crisis” which will engulf the royal family, a legal expert said. Andrew now faces the prospect of his accuser Virginia Giuffre giving a detailed account in court of the allegation she was trafficked to have sex with the Queen’s second son when she was 17 and a minor under US law.