ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.?
Agility PR Solutions
OCTOBER 4, 2022
The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].
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Stephen Waddington
OCTOBER 4, 2022
A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.
Axia PR
OCTOBER 4, 2022
In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. Tune in to learn more!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prohibition
OCTOBER 4, 2022
Influencer marketing is a really powerful tool that should be considered for any social media strategy. Not only is it a great way for brands to connect with their target audiences for brand awareness, it can also lead to conversion for a product or service. As we’re incredibly proud to be a Yorkshire based team, we wanted to share some of our favourite Leeds based influencers that are producing quality content and have wonderful feeds.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stuart Bruce
OCTOBER 4, 2022
The PRCA (Public Relations and Communications Association), the world’s largest PR professional body, has published a new study highlighting the important role public relations and … © Stuart Bruce - Perception of PR value soars amongst business leaders was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.
Sword and the Script
OCTOBER 4, 2022
Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets.
NewsWhip
OCTOBER 4, 2022
Here at NewsWhip, we’re all about bringing you clarity on what matters, and saving you time, and our Q3 updates do just that. . In Q3, we’ve brought our users: . Richer insights through Timeline previous period . Greater workflow automation with our curated and headline-only searches. Increased data quality with expanded Twitter and Reels data . Timeline previous period – quickly compare interest over time.
Agility PR Solutions
OCTOBER 4, 2022
Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration. The firm’s newly released 2022 Commerce Innovation Report, based on a survey of 300 global retail business leaders, also found […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OnePitch
OCTOBER 4, 2022
Our guest joining us today on Coffee with a Journalist is Toby Bochan from CoinDesk. Toby is the managing editor of Learn and educational content at CoinDesk. Click below to follow Toby Bochan on Twitter and LinkedIn. During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more.
Agility PR Solutions
OCTOBER 4, 2022
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most impactful challenges in 2022, which could redefine how the influencer industry works with brands moving forward.
HMA Public Relations
OCTOBER 4, 2022
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
Wadds Inc.
OCTOBER 4, 2022
A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Maxim Behar
OCTOBER 4, 2022
October 12-13 th , Dubai will be the global capital of Public Relations. From my understanding, and according to my vision and my definition, his is telling the truth in a way people understand it. So, there are two important things – truth and understanding. Simple and clear messages to the audience. So lets talk about the first one – the truth, which is the base of the modern Public Relations.
The Hoffman Agency
OCTOBER 4, 2022
By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog. It seems like it was just yesterday, I was sipping on a an iced matcha and drafting my intro blog, excited for what was ahead.
Solo PR Pro
OCTOBER 4, 2022
Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Your work is often time-sensitive and highly nuanced, so top-notch time management and attention to detail are basic requirements for success. .
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