How To Spot The Story: A PR Primer
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.?
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