Mon.Jul 16, 2018

article thumbnail

5 ways airlines can build stronger relationships to gain loyalty

Agility PR Solutions

Summertime is here—that’s right, time for vacation travelers to get ready for what they rightly assume will be forgettable airline experiences. With such a pathetic track record in customer satisfaction, what will it take for this industry to embrace some new CX tactics? New research from marketing CX firm Boxever suggests a new outlook for […].

article thumbnail

“Stand for something or stand for nothing”: How brands are taking on being socially conscious

NewsWhip

The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts consumers directly in contact with brands. Nowadays, social media users expect their favorite brands […].

Brand 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Latest profitability report shows PR rebounding from 5-year slip  

Agility PR Solutions

U.S. PR agency profitability numbers reveal a steady rebound from last year’s rate, signifying an upturn in industry growth after a few years of diminished results. Participating firms reported an average of 18 percent of net revenues in 2017, according to the latest Benchmarking survey from PR-focused M&A and management consulting firm Gould+Partners.

Report 84
article thumbnail

Video: James Grunig on Excellence Theory

Stephen Waddington

In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice. I discovered this interview on YouTube this weekend. In it James Grunig reflects on his work over the previous 30 years and describes the ongoing tension between PR as a strategic management function versus as a means of presentation.

Video 60
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

How brands can nurture and grow a positive reputation

Agility PR Solutions

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. One wrong move online and your brand can take a serious hit. A misinformed social post can reach the eyes of millions of people instantly, and even […]. The post How brands can nurture and grow a positive reputation appeared first on Agility PR Solutions.

More Trending

article thumbnail

Teens’ views on activism and cause marketing—why it matters for brands

Agility PR Solutions

By now, we’ve all seen the compelling data as to why brands should invest in cause marketing—and a new study from teen and young adult-focused brand engagement agency Fuse supports those findings, with 67 percent of teens saying they were more likely to purchase from a company that supports a cause versus a company that […]. The post Teens’ views on activism and cause marketing—why it matters for brands appeared first on Agility PR Solutions.

Brand 68
article thumbnail

#MediaMonday – Michelle Chance

HMA Public Relations

Today, we share a little about ace reporter for InMarcopa, Michelle “Chelle” Chance, with whom we’ve had the pleasure of working extensively with on behalf of […]. The post #MediaMonday – Michelle Chance appeared first on HMA Public Relations.

Report 40
article thumbnail

84 percent of marketers lack insights into e-commerce purchase behaviors

Agility PR Solutions

New research of more than 300 marketers from Jumpshot, which unlocks walled garden data, uncovers the importance of data insights from within e-commerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that e-commerce marketplaces do not provide, giving these marketplaces an unfair advantage over other retailers and brands—especially […].

article thumbnail

6 questions with Dan Tynan

Muck Rack

6 questions with Dan Tynan

60
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Journalists on the move – Week of July 16

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media Associated Press: hires Steven Sloan (@stevenpsloan) as Political Editor. Columbia Journalism Review: hires Betsy Morais (@BetsyMorais) as Managing Editor. Los Angeles Times: promotes Scott Kraft (@latimeskraft) […].