Tue.Nov 23, 2021

What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic.

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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

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3 SEO writing tips to improve content

PR Daily

Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach. It can be a challenge to stay creative with your copy while also competing for higher search rankings, especially if you’re constantly crashing on deadline.

SEO 162

The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to use digital tools to listen more closely to audiences

PR Daily

Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy. Every business is in search of a competitive advantage. From video conference brainstorms to strategic planning meetings, they chase that elusive idea or campaign.

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More Trending

How companies are preventing turnover right now—and fighting to bolster retention

PR Daily

A new study sheds light on how others are battling against a tidal wave of resignations, which offers key insights into how comms pros should respond. The role of the communicator is constantly evolving.

The power of video: 93 percent of brands landed a new customer after sharing one on social media

Agility PR Solutions

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers.

Video 113

Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies

PR Daily

Also: Uber and Albertsons launch Thanksgiving food drive, Popeyes stumbles explaining American biscuits to UK customers, and more. Hello, communicators: Uber is partnering with supermarket chain Albertsons’ Nourishing Neighbors program to provide families in need with 100,000 meals for the holiday.

How to boost conversions on your sales page in 6 easy steps

Agility PR Solutions

Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Power a Public Relations Campaign with Instagram

5W PR

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 percent for Facebook. It’s also the fastest growing among the larger social media platforms.

What Disney Songs Remind Us About Public Relations

PRSay

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes.

What is real-time media monitoring?

NewsWhip

Until recently, media monitoring was a sleepy industry. . The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at their reputation.

PR practitioners aware of huge potential of AI in PR, but have limited knowledge

Stuart Bruce

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

This month in bad PR pitches: November 2021

Muck Rack

This month in bad PR pitches: November 2021

What is Social Selling?

Axia PR

What is it and how to get the most out of it. Do you want to reach more people and grow your company online? Social media platforms can help! According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services.

Spotlight on a Solo PR Pro: Meet Sherry Crawley

Solo PR Pro

Sherry Crawley thinks of herself as a translator: taking naturally complex and difficult topics like climate change or housing equity and making them relatable and relevant to a target audience. “I

Using psychology to become a better leader with Dino Signore | On Top of PR podcast

Axia PR

In this episode of On Top of PR, host Jason Mudd and guest Dino Signore discuss the brain and how to apply the SCARF method. Guest: Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

What is Story Hunting?

HMA Public Relations

After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity. PR Toolkit Public Relations PR story hunting

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Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham

NRPR Group

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.

How to Be Grateful Year-Round for Business? 6 Ways to Incorporate Thanks Giving

wiredPRworks

Gratitude is the sign of noble souls. Aesop. Here in the U.S., we celebrate Thanksgiving on the fourth Thursday. But, you don’t have to be a resident to count your blessings every day. When you thank someone, you recognize them for the goodness they bring to your business or your life.

Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham

NRPR Group

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

7 tips for fighting burnout in your organization

PR Daily

As we head into a new year, here are some ideas on how to redefine work/life balance in your agency or company, and hold onto crucial employees. If you’re struggling to balance personal and professional obligations right now, you’re far from alone.

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Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom

NRPR Group

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. We also […]. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group.

To new friends, new colleagues and a fantastic internship!

The Hoffman Agency

By Elise Harrell, Account Coordinator. Well, my internship officially ended on August 31, 2021. It was a four-month internship, and I truly learned more about PR in that time than I ever learned in college.