ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency team , we also have a lot to be thankful for at our firm. Besides the opportunity to work in a fast- paced and ever-changing environment, what else can we call out as a blessing this Thanksgiving?

Agency 310

Agency B2B B2C Pitching 310

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

PRSay

NOVEMBER 23, 2021

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues and trends.

Publicity 164

Publicity Airlines Education Community 164

Agility PR Solutions

NOVEMBER 23, 2021

Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope to have your message received then broadcasted […]. The post 8 common mistakes PR managers make—and how to avoid them appeared first on Agility PR Solutions.

How To 162

How To Company Publicity Media 162

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

NOVEMBER 23, 2021

In this episode of On Top of PR, host Jason Mudd and guest Dino Signore discuss the brain and how to apply the SCARF method. Guest: Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and business psychologist.

Education 159

Education Groups How To 159

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand.

Leadership 145

Leadership B2B Study LinkedIn 145

Agility PR Solutions

NOVEMBER 23, 2021

Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive. What happens, though, if you have everything you need on your sales page–the compelling offer, copy, and images—but […].

How To 146

How To Marketing Publicity 146

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. In the words of Smash Mouth, “the years start coming and they don’t stop coming.” Nothing seems to ring more true than how quickly 2021 flew by! At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implem

Trends 119

Trends Publicity Communications Marketing 119

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. The last decade has transformed this approach, with billions of people now publishing, tweeting, and clicking “share” each day.

Media 78

Media Crisis Management Reputation Tools 78

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. We also […]. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group.

Journalism 98

Journalism Interviews Pitching Groups 98

Stuart Bruce

NOVEMBER 23, 2021

A new research report reveals that public relations practitioners are aware of the huge potential of AI in PR and big data, but possess limited … © Stuart Bruce - PR practitioners aware of huge potential of AI in PR, but have limited knowledge was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

Big Data 78

Big Data Corporate Data Report 78

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

NOVEMBER 23, 2021

Sherry Crawley thinks of herself as a translator: taking naturally complex and difficult topics like climate change or housing equity and making them relatable and relevant to a target audience. “I really see a lot of the work I do and what other PR professionals do in that general way,” she explains. Understanding her audience and targeting her messaging is something she’s been doing pretty much her whole life.

Meeting 86

Meeting Education Journalism Resources 86

Muck Rack

NOVEMBER 23, 2021

This month in bad PR pitches: November 2021

Pitching 129

Pitching 129

HMA Public Relations

NOVEMBER 23, 2021

After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.

Media 74

Media Publicity 74

Axia PR

NOVEMBER 23, 2021

What is it and how to get the most out of it. Do you want to reach more people and grow your company online? Social media platforms can help! According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services. This number keeps increasing, and because most users log on daily, you can use this opportunity to reach a wider audience.

Social Media 62

Social Media Media Company How To 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Inbound PR

NOVEMBER 23, 2021

Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. I realised how much I miss it and how energised I feel by the audience and by the opportunity to share what I know.

Video 62

Video Conference Technology Marketing 62

wiredPRworks

NOVEMBER 23, 2021

Gratitude is the sign of noble souls. Aesop. Here in the U.S., we celebrate Thanksgiving on the fourth Thursday. But, you don’t have to be a resident to count your blessings every day. When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides.

How To 52

How To LinkedIn Local Social Media 52

The Hoffman Agency

NOVEMBER 23, 2021

By Elise Harrell, Account Coordinator. Well, my internship officially ended on August 31, 2021. It was a four-month internship, and I truly learned more about PR in that time than I ever learned in college. I hate to say it, but until you’re working in the field and being at the forefront of it all, there’s really nothing quite like it. That said, I’m incredibly grateful that I was given the opportunity to intern with The Hoffman Agency, which ultimately led to me landing a job and getting to st

Internal 36

Internal International Meeting Writing 36

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 percent for Facebook. It’s also the fastest growing among the larger social media platforms. That is because a picture has always been worth a thousand words – who doesn’t love a good story told almost exclusively with pictures?

Instagram 158

Instagram Publicity How To Social Media 158

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management