Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution

Case Study 370

Case Study Strategy Analytics Software 370

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR. Location : Baltimore. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large.

Meeting 195

Meeting Education Ethics Leadership 195

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Culpwrit

AUGUST 19, 2021

Sexy and Employee Communications? It’s Happening The high-demand communication job nobody knows about By Mark Dollins Ever seen the words “sexy” and “employee communications” used together? In the world of PR and Communications, chances are pretty good that most communication students don’t see that combination much, if ever. In fact, based on how many academic […].

Employee 117

Employee Communications 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

AUGUST 19, 2021

This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation? Stay tuned!

Company 110

Company Reputation Brand Branding 110

Agility PR Solutions

AUGUST 19, 2021

With such a huge amount of competition out there, if you find yourself in a situation in which you need to promote a business, you need to make sure that you have a clear strategy in place that allows you to stand out from the crowd. With this in mind, here are a few ways […]. The post 5 online promotion tips to help your brand stand out appeared first on Agility PR Solutions.

Brand 91

Brand Branding Strategy Publicity 91

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. Goals and Objectives. The first step before creating any piece of PR writing is to determine the goal of that piece of content. To help stay on topic, all PR writing should be guided by certain goals that relate to the overall PR campaign for the company.

Writing 88

Writing Publicity How To Measurement 88

Agility PR Solutions

AUGUST 19, 2021

The huge disruptions over the past 18 months have forced many businesses to shift their focus from long-term plans to deal with the immediate impact of quarantine measures and restrictions to everyday life. Marketing plans and campaigns have been put on hold or pivoted to cover these changes, but now you might be thinking about […]. The post 5 ways to get your marketing plans back on track appeared first on Agility PR Solutions.

Marketing 91

Marketing Measurement Analysis Publicity 91

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to e

Automotive 91

Automotive Interviews Technology Mobile 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agility PR Solutions

AUGUST 19, 2021

As the pandemic shifts again with new threats to business and consumer industries, customer and employee experience firm Medallia has released The Future of Retail Consumer Behavior, a new report examining the changes in retail consumer behavior over the last year, including close analysis of specific industry sectors like grocery, beauty and sporting goods.

Retail 85

Retail Analysis Industry Sports 85

NewsWhip

AUGUST 19, 2021

We recently sat down with Sarah Brandt, Executive Vice President of Partnerships for NewsGuard, and Dr. Paul Resnick, the Michael D. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. In this digital age, people have become increasingly aware of misinformation , to the point that it’s moving beyond its traditional interested audie

Trends 78

Trends Publicity Reputation Advertising 78

HMA Public Relations

AUGUST 19, 2021

Brands like Burger King are going back to their old-school roots to evoke a sense of nostalgia with its consumers. The new Burger King logo tugs on the emotions of hamburger lovers everywhere by bringing back the logo that was used in the ‘90s. Learn more about nostalgia marketing in today's post from Marissa Baker!

Marketing 86

Marketing Consumer Brand Branding 86

Muck Rack

AUGUST 19, 2021

This month in bad PR pitches: August 2021

Pitching 110

Pitching 110

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Reputation Specialist Michael Toebe

AUGUST 19, 2021

Warwick Nettle, a plastic surgeon defamed by Catherine Cruse for not performing surgery, is awarded a court judgment for defamation. Well, this is a new one. A plastic surgeon who decided not perform a surgery on a woman becomes a target of her rage and defamation of him. The court recognized it and awarded Warwick Nettle $450,000 in damages for an 'appalling and entirely unjustified' attack online by Catherine Cruse aimed at ruining his reputation.

Reputation 52

Reputation Financial Report Communications 52

Culpwrit

AUGUST 19, 2021

By David Gallagher Last week I posted some news on my personal social media feeds about a – my – decision to leave a good job with nice people. Here’s the post as it appeared, first on Instagram (reposted automatically to Facebook), and then on Twitter as a thread, and ultimately LinkedIn: Work news […]. The post Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals appeared first on culpwrit.

Instagram 52

Instagram LinkedIn Facebook Twitter 52

Reputation Specialist Michael Toebe

AUGUST 19, 2021

The inflammatory labels people stick on others matter. Labeling someone a racist, based on experience, trauma, perception, emotion and confirmation bias is ugly behavior and can very well land someone in an uncomfortable, maybe painful place — being sued for defamation of character. Regardless of whether the person labeling another person in a way meant to hurt them is successful in their legal defense and possibly receives help from the court with their legal costs, one’s own reputation, ironic

Financial 52

Financial Reputation Reddit Ethics 52

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. Upon entering my college career, I thought I knew what I wanted to do with my life. My surgical aspirations mainly stemmed from too many hours of Grey’s Anatomy and a very good high school biology teacher. I quickly learned that it would involve a lot of chemistry (not my forte) and learning how to get over an irrational fear of blood.

Industry 36

Industry Comparison Technology Creativity 36

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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