The Proactive Report
OCTOBER 17, 2016
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable too.
The Stalwart Blog
OCTOBER 17, 2016
Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck!
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Mindful Marketing
OCTOBER 17, 2016
By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business. Use data to benchmark quality and identify patterns of success, so you can repeat what’s working and pivot from what isn’t.
Waxing UnLyrical
OCTOBER 17, 2016
Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year. We asked folks to tell us why they should get a comp seat, and her answer blew the judges away (I had to have judges, I wasn’t going to do this by myself!).
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
OCTOBER 17, 2016
Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. What was the change? Amazon no longer allows businesses to provide free items in exchange for reviews. You see, there was an economy on the Amazon marketplace that was dependent on favorable reviews to drive sales.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
MaccaPR
OCTOBER 17, 2016
In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world.
Ishmael's Corner
OCTOBER 17, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Staying true to form during the last presidential debate, Donald Trump inferred that all smart business people find loopholes to avoid paying federal taxes, including Warren Buffett. I tried to come up with a plausible explanation for why Trump thought his comment on Buffett would go unchallenged.
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