Thu.Sep 28, 2017

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Paid Media Woes Create Ripe Opportunity for Earned Media

Cision

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. It’s hard to draw correlations between vanity metrics like share of voice with business outcomes like shopping cart conversion and demand generation. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230
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Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time

Prowly

Have you ever found yourself in a team meeting that’s supposed to smoothly put everyone’s heads together to conceptualize something big, something groundbreaking, but, instead, you’ve ended up getting everyone exhausted, pissed off, and mentally wandering off while the feasible outcome remained a distant dream? The post Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time appeared first on Prowly Magazine.

Meeting 151
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How Influence Works: Social Media and the Social Impact Theory

Shift Communications

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. Three factors make up social impact within his theory: Strength: How important is the influencing group to the target of the influence?

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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 90
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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BPR Thrives: Introducing our Corporate Wellness Program

Barokas

Raise your hand if this situation sounds familiar – you walk into the office early, down a cup of coffee or two, then get settled at your desk to start your day. You spend the next few hours sifting through your inbox, staffing briefings, attending internal meetings and executing on account work. Before you know it, it’s 2 p.m. and you realize you’ve forgotten to eat lunch, so you order something for delivery and carry on staring into the depths of your screen.

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More brands should turn to cavemen for marketing ideas

Steve Barrett on PR

PRWeek's Diana Bradley on how companies are using painted rocks to interact with people in her Brooklyn neighborhood.

Brand 61
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Think carefully before choosing a media monitoring  company

Axia PR

3 reasons why a public relations firm is your best choice. If you’re only focusing internally on social media posts and not studying outside trends in your industry, you’re missing out. Media monitoring is essential to your company’s positive image, and your news releases should be timely and applicable. If you’re considering an outside company for your media monitoring needs, think carefully before you make your choice.

Company 48
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Twitter is the New Facebook

HMA Public Relations

Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. [Click below for more]. The post Twitter is the New Facebook appeared first on HMA Public Relations.

Twitter 40
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Chat Recap: How Has Google Influenced You?

Solo PR Pro

On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On September 27, 2017 we weighed in with opinions and insight on the following topics of interest: Google is 19 years old today, in what ways has it influenced you?

Google 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. But it’s the people who make up the team that really count. The human factor is often the most important one. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well.

Agency 136