Mon.Jun 21, 2021

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What are the 3 types of Digital Media?

Ronn Torossian

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services. The goals of digital marketing include creating content, brand building, and engagement generation. But to achieve these objectives, a business […].

Media 195
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Job Seeker Research Reveals the Keys to a Winning Employer Brand

PRSay

As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue a position or an employer. While every individual is different, the majority of job seekers are looking for one very important thing: fit.

Brand 180
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3 free and fast marketing strategies for businesses

Agility PR Solutions

Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without spending too much money. Considering that many small business owners are already busy running their companies, […].

Strategy 160
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What’s the best choice? YouTube, Wistia or Vimeo?

Landis PR

Photo courtesy of Pixabay. By David Landis, President, LCI. When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group in Wisconsin had some interesting insights from a previous blog, as noted below.

YouTube 111
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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‘Have Shot, Will Travel’: Who’s on the move, and where are they going?

Agility PR Solutions

In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The company’s newly released report reveals that vaccine rollouts globally are driving increasing demand for summer vacations, with vaccinated travelers more likely to stay longer and spend more on their trips than unvaccinated […].

Travel 141

More Trending

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Achieving Success During Interviews

5W PR

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Whether or not there is a deadline, preparation and planning for the interview is the goal to success.

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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation.

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Best practices for proofreading your media pitch

Muck Rack

Best practices for proofreading your media pitch

Pitching 114
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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 cringeworthy tactics to avoid in your pitches to reporters

Axia PR

PR people are well aware that cold emailing is part of the media relations cycle. Being a regular practice, however, doesn’t mean that it should be done tactlessly. These tactics demands that you be masterful with your approach. Otherwise, you might end up in the bad books of a reporter or editor. Even worse, your email might end up in the trash.

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What’s in a royal baby name?

Mark My Words

CBC News Prince Harry and Meghan’s daughter Lilibet (Lili) Diana has a name reflecting tradition and emerging trend With the arrival of Lilibet (Lili) Diana Mountbatten-Windsor, the newest member of the Royal Family has a name that reflects both tradition and an emerging trend. The daughter of Prince Harry and Meghan, Duchess of Sussex, who was born this month in California, has names with deep family ties — something that is a regular occurrence in the Royal Family.

Trends 60
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Is Good Work Sufficiently Effective Public Relations

Reputation Specialist Michael Toebe

(Tavis Smiley). Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. He did excellent work. Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. That’s not often the outcome, however, from that strategy.

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#MediaMonday – Sondra Barr

HMA Public Relations

Happy #MediaMonday! Today's feature comes Sondra Barr, the managing editor of Epic Kids AZ. Learn more about her!

Media 59
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

I’m an autos and business reporter for The Detroit News. I focus on Ford Motor Co. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 95
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Ronaldo’s Drink Water Moment Shows Sponsorship Model at a Turning Point

Mark My Words

We live in a world where a single, high-profile act can obliterate billions in a company’s value. Remember when Elon Musk smoked a joint on talk radio—Tesla’s shares fell by almost 10%. Ronaldo’s ‘Drink Water’ moment at the Euro cup shows just how much damage bad publicity can do. Nonetheless, Ronaldo’s Coca-Cola snub is the most extreme instalment in this saga of highly fragile, highly reactive share values for big public companies, having knocked off $4 billion in market value with the sw

Sports 60
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Revisiting the PR Crystal Ball

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2015 I wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications.

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Coca-Cola’s Ronaldo fiasco highlights risk to brands in social media age

Mark My Words

The Guardian Cristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference, and dent the value of the fizzy drink maker’s sponsorship of the European Championship, has highlighted the risks brands face associating with sports stars made powerful by the social media era. The Portugal captain, a renowned health fanatic who eschews carbonated drinks and alcohol, underlined his point by holding a bottle of water while saying “agua”, Portuguese and Spanish for water.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission