Prowly

SEPTEMBER 25, 2018

Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way. The post 4 Copy Editing Tips Every PR Professional Needs To Know appeared first on Prowly Magazine.

Content Marketing 551

Content Marketing Marketing 551

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR.

Internal 136

Internal International Communications Employee 136

The Resolution Blog

SEPTEMBER 25, 2018

So you may have heard the news?—?we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up. Whether you prefer to listen on your commute, taking a walk or sitting on the beach, it’s easy to fit in a podcast every day, making sure you’re always at the top of your ga

Google 120

Google SEO Local Data 120

Melissa Agnes

SEPTEMBER 25, 2018

This month’s question: “I have been a digital journalist, reporter and TV producer for the last 10 years. I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

SEPTEMBER 25, 2018

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. As a PRSA Fellow said in a confidential interview last year : “The PR person can be the conscience, but are they listened to?

Ethics 102

Ethics Interviews Education Internal 102

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow.

Survey 85

Survey Marketing Exercises Study 85

Contently - Strategy

SEPTEMBER 25, 2018

Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed. In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. That’s it.

Marketing 90

Marketing Video Product Launch YouTube 90

Agility PR Solutions

SEPTEMBER 25, 2018

Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. In addition, more than three-quarters […].

Employee 75

Employee Study Marketing Survey 75

Critical Mention

SEPTEMBER 25, 2018

There’s an ocean of content out there, and people only read the most engaging material. Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. It must be stunning and project the image you want. Needless to say, you need a content writer who can deliver this for you. Here’s a checklist for you to execute your search!

Writing 66

Writing Interviews Creativity Small Business 66

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

SEPTEMBER 25, 2018

Why do visitors come to your website? And what do they want when they get there? The answer to these questions should be the heart of website design. It’s easy to get caught up in visuals, such as the interactive elements that can make you feel like your website is living in 2118 when everyone else’s is in 2018. But when it comes down to it, your website needs to make it as easy as possible for visitors to find what they’re looking for.

Mobile 72

Mobile Web Trends Radio 72

Agility PR Solutions

SEPTEMBER 25, 2018

A new study commissioned by SAS, Accenture Applied Intelligence and Intel, and conducted by Forbes Insights, shows that business leaders are taking steps to ensure responsible use of artificial intelligence within their organizations. Most AI adopters—which now account for 72 percent of organizations globally—conduct ethics training for their technologists (70 percent) and have ethics committees in place to review the […].

Ethics 60

Ethics Training Study Trends 60

Axia PR

SEPTEMBER 25, 2018

3 ways to shift the storyline and spotlight your company. Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article? In an era of “fake news,” this approach ensures that information is accurate, unbiased, and fair when compared to one-sided narratives that clog newsfeeds.

Viral 63

Viral Interviews Company Media 63

HMA Public Relations

SEPTEMBER 25, 2018

Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the […]. The post Rocky Mountain Emmy Awards appeared first on HMA Public Relations.

Publicity 63

Publicity Media Relations Media 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Yet, with heightened focus (and dollars) on content marketing, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Muck Rack

SEPTEMBER 25, 2018

Pitching holiday stories: Timing it right

Pitching 94

Pitching 94

Inbound PR

SEPTEMBER 25, 2018

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals. I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that. Stella and I had a long conversation around inbound and PR, goals and measurement, content creation and planning.

Marketing 48

Marketing Measurement Publicity 48