PRSay

SEPTEMBER 24, 2021

I was stunned. The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. The competitor’s CEO and our intern had the same fairly common last name.

Ethics 156

Ethics Internal International Agency 156

Cision

SEPTEMBER 24, 2021

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more.

Consumer 137

Consumer Report Media Blogging 137

HMA Public Relations

SEPTEMBER 24, 2021

Happy #FunFactFriday! Today, Justin Liggin talks about how newsjacking can be a successful tactic to generate more buzz about your brand. Read more!

Brand 48

Brand Branding 48

Waxing UnLyrical

SEPTEMBER 24, 2021

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. So I decided to write a post about my experience, and what you should take into account if you’re considering enrolling.

Analytics 98

Analytics Data Course Resources 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.