Onclusive

FEBRUARY 10, 2020

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive maintains PR Attribution , a proprietary solution which we invented nearly a decade ago.

Media 273

Media Privacy Data Analytics 273

Ronn Torossian

FEBRUARY 10, 2020

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way to measure the results of these modern PR opportunities? The first thing to do is to integrate an effective influencer and digital marketing strategy. By leveraging social credibility and niche relevance […].

Marketing 195

Marketing Media Measurement Tools 195

Onclusive

FEBRUARY 10, 2020

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure.

Media 221

Media Privacy Data Analytics 221

Agility PR Solutions

FEBRUARY 10, 2020

It’s no secret that women are the driving force when it comes to the global PR industry. After all, two-thirds of PR professionals on the planet are women. Yet, their male colleagues are the ones who sit in the comfy chairs and discuss corporate matters behind closed doors. Moreover, statistics show that women in other […]. The post Overcoming the shortage of women leaders in PR in 2020 appeared first on Agility PR Solutions.

Corporate 107

Corporate Industry Analysis Publicity 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

FEBRUARY 10, 2020

Maria Martinez Romero joins Down Jones in Barcelona, Lauren Morello hired by Politico, and more.

Media 120

Media Blogging 120

Communications Conversations

FEBRUARY 10, 2020

Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). This should surprise no one. These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks.

Agency 102

Agency Brand Branding Resources 102

Agility PR Solutions

FEBRUARY 10, 2020

New research from AI-powered visual commerce firm ViSenze analyzes how consumers are influenced to purchase products after they’ve been inspired both online and in person. The company’s third annual report studying consumer shopping preferences found that 54 percent of respondents in the U.S. and 43 percent in the UK are most excited about visual search […].

Consumer 88

Consumer Study Report Trends 88

Muck Rack

FEBRUARY 10, 2020

Are RFPs worth the time for PR professionals?

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Agility PR Solutions

FEBRUARY 10, 2020

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The right ways to communicate can vary depending on your size, location, and goals, but when communication is more seamless, you get to benefit from: Improved products Better customer service More sales That means that creating the best and […].

Retail 78

Retail Strategy Customer Service Communications 78

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Communications

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Agility PR Solutions

FEBRUARY 10, 2020

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and […].

Privacy 78

Privacy Technology Trends Data 78

Culpwrit

FEBRUARY 10, 2020

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a […]. The post The Role of Confidence in a PR Interview appeared first on culpwrit.

Interviews 80

Interviews Publicity 80

Agility PR Solutions

FEBRUARY 10, 2020

Valentine’s Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine’s Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine’s Day, CleverTap is offering tips […].

Mobile 74

Mobile Brand Branding Marketing 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Konnect Agency

FEBRUARY 10, 2020

As a marketing pro or entrepreneur, you’re no stranger to the fact that a digital marketing mix is the secret sauce to driving your brand forward. Weaving earned, owned, paid and shared media together is what keeps you afloat and relevant. Even more, a well-executed multi-channel journey just feels magical. And we’re here for that. While you’re an expert on all things multi-channel synergy, the paid media game is changing daily and changing FAST.

How To 72

How To Media YouTube Social Media 72

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential?

Video 62

Video YouTube Social Media Storytelling 62

Mark My Words

FEBRUARY 10, 2020

New York Post Now PR guru Mark Borkowski has come forward to slam the pair in a scathing new interview with the Daily Mail, as he questions Prince Harry capitalising on his personal issues for financial gain. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. “The worry is how many of these type of gigs are there going to be?

Financial 60

Financial Interviews 60

Agility PR Solutions

FEBRUARY 10, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Aberdeen American News: Erin Ballard is leaving the South Dakota paper (@AberdeenNews). Business and Commerce Business Insider:Jeff Elder (@JeffElder) has returned as a Correspondent, covering cybersecurity and artificial […].

Twitter 60

Twitter Industry Media 60

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Publicity

Mark My Words

FEBRUARY 10, 2020

New York Post According to The Sun, PR expert Mark Borkowski said the couple’s decision to work with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.” Meghan and Harry attacked after receiving eye-watering sum from fossil fuel bankroll firm.

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HMA Public Relations

FEBRUARY 10, 2020

Today’s #MediaMonday comes to us from Cassie Hepler, the owner and publisher of lifestyle and travel blog ExplorewithCassie.com, multi-media journalist and signed actress and model. The post #MediaMonday – Cassie Hepler appeared first on HMA Public Relations.

Travel 44

Travel Blogging Publicity Media 44

Mark My Words

FEBRUARY 10, 2020

The Daily Mail PR guru Mark Borkowski told The Mail on Sunday: ‘This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. ‘The worry is how many of these type of gigs are there going to be? How often can Harry play the card about his mental health? ‘For J P Morgan, it’s an extraordinary “get”.

Brand 60

Brand Branding 60

Mark My Words

FEBRUARY 10, 2020

East Bay Times “It’s a great get for JP Morgan,” top British branding expert Mark Borkowski told The Daily Mail. He also estimated that the couple could have raked in at least $500,000, plus expenses, for attending the mega-bank’s Alternative Investment Summit. However, other estimates say the Sussexes could have earned up to $1 million for the gig, the Daily Express and the Sunday Times reported.

Report 60

Report Brand Branding 60

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Crisis Management

Mark My Words

FEBRUARY 10, 2020

The Sun PR guru Mark Borkowski said to The Mail on Sunday that there is a danger of lucrative appearances like this being perceived as “tacky”. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. “The worry is how many of these type of gigs are there going to be? How often can Harry play the card about his mental health?

Brand 60

Brand Branding 60

Mark My Words

FEBRUARY 10, 2020

International Business Times “PR guru Mark Borkowski said Harry and Meghan’s association with JP Morgan was “not the best look,” and added: “How they accept money, and from whom, is going to be a challenge going forward.” [link].

Internal 60

Internal International 60

Mark My Words

FEBRUARY 10, 2020

The Express Now PR guru Mark Borkowski has come forward to slam the pair in a scathing new interview with the Daily Mail, as he questions Prince Harry capitalising on his personal issues for financial gain. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. “The worry is how many of these type of gigs are there going to be?

Financial 60

Financial Interviews 60

Mark My Words

FEBRUARY 10, 2020

The Sun. PR guru Mark Borkowski said Harry and Meghan’s association with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.”. [link].

Banking 60

Banking 60

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Brand

Mark My Words

FEBRUARY 10, 2020

Good to Know. But PR expert Mark Borkowski has raised concerns over the sincerity of the speech – especially due to the fact the couple were reportedly paid almost $1 million for their appearance. Speaking to the Mail Online, Borkowski said, “They’ve got to make a lot of money and they are going to slip up on the way. “The worry is how many of these type of gigs are there going to be?

Financial 60

Financial Corporate Report 60