Mon.Feb 10, 2020

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Digital Media and Influencer Marketing Metrics That Work

Ronn Torossian

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way to measure the results of these modern PR opportunities? The first thing to do is to integrate an effective influencer and digital marketing strategy.

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Has your organization been socially responsible?

PR Daily

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20. The post Has your organization been socially responsible? appeared first on PR Daily. PR Daily Awards

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.

More Trending

10 techniques for using IGTV in marketing and PR

PR Daily

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process. When Instagram launched IGTV in June 2018, the internet was thrown into a frenzy.

Media Moves at Dow Jones Newswires & Politico, The New York Times Announces Several Staff Promotions

Cision

Maria Martinez Romero joins Down Jones in Barcelona, Lauren Morello hired by Politico, and more. Media Blog

Media 120

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.

4 components of an engaging PR strategy for retail in 2020

Agility PR Solutions

Successful communication is the key to building a more effective PR strategy for retailers in 2020.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What journalists need from PR pitches

Presspage

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

How’s your visual inspiration? Consumers are more likely to buy visually searchable products

Agility PR Solutions

New research from AI-powered visual commerce firm ViSenze analyzes how consumers are influenced to purchase products after they’ve been inspired both online and in person. The company’s third annual report studying consumer shopping preferences found that 54 percent of respondents in the U.S.

Are RFPs worth the time for PR professionals?

Muck Rack

Are RFPs worth the time for PR professionals

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2020’s changing attitudes on climate change, tech adoption, privacy and trust

Agility PR Solutions

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Role of Confidence in a PR Interview

Culpwrit

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently.

Creating the Perfect PR Team

5W PR

Every brand should have a story, and every customer of that brand should connect that product or service with that story.

Media Moves at Dow Jones Newswires & Politico, The New York Times Announces Several Staff Promotions

TrendKite

Maria Martinez Romero joins Down Jones in Barcelona, Lauren Morello hired by Politico, and more

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Top 10 tips to Maximise your Video Content

Prohibition

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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How mobile marketing help brands make connections for Valentine’s Day

Agility PR Solutions

Valentine’s Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine’s Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine’s Day, CleverTap is offering tips […].

Meghan Markle news: Expert claims Sussexes risk ‘being seen as tacky’ after JP Morgan talk

Mark My Words

New York Post Now PR guru Mark Borkowski has come forward to slam the pair in a scathing new interview with the Daily Mail, as he questions Prince Harry capitalising on his personal issues for financial gain. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. The worry is how many of these type of gigs are there going to be? For JP Morgan, it’s an extraordinary “get”.

Journalists on the move – Week of February 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Aberdeen American News: Erin Ballard is leaving the South Dakota paper (@AberdeenNews). Business and Commerce Business Insider:Jeff Elder (@JeffElder) has returned as a Correspondent, covering cybersecurity and artificial […]. The post Journalists on the move – Week of February 10 appeared first on Agility PR Solutions. Media Moves

Meghan and Harry attacked after receiving eye-watering sum from fossil fuel bankroll firm

Mark My Words

New York Post According to The Sun, PR expert Mark Borkowski said the couple’s decision to work with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.” Meghan and Harry attacked after receiving eye-watering sum from fossil fuel bankroll firm. Mark Comments

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Why you–not an agency–need to own your influencer relationships

Communications Conversations

Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). This should surprise no one. These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Transactional–not cohesive or built for long-term impact. Especially not for brands. So, why would any brand partake?

Harry and Meghan’s gamble with Brand Sussex: Royal couple risk being seen as ‘tacky’ after taking JP Morgan gig that could have seen them paid $1million, expert warns

Mark My Words

The Daily Mail PR guru Mark Borkowski told The Mail on Sunday: ‘This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. The worry is how many of these type of gigs are there going to be? How often can Harry play the card about his mental health? For J P Morgan, it’s an extraordinary “get”. They clearly have the money to afford them, but Harry and Meghan need to avoid being perceived as tacky.’ link] . Mark Comments

Brand 60

The Paid Media Forecast for 2020: How to Navigate the Storm

Konnect Agency

As a marketing pro or entrepreneur, you’re no stranger to the fact that a digital marketing mix is the secret sauce to driving your brand forward. Weaving earned, owned, paid and shared media together is what keeps you afloat and relevant.

Harry and Meghan’s fabulous weekend: Private jet to Miami, J-Lo dinner, $1 million paycheck — and Oscars?

Mark My Words

East Bay Times “It’s a great get for JP Morgan,” top British branding expert Mark Borkowski told The Daily Mail. He also estimated that the couple could have raked in at least $500,000, plus expenses, for attending the mega-bank’s Alternative Investment Summit. However, other estimates say the Sussexes could have earned up to $1 million for the gig, the Daily Express and the Sunday Times reported. “(JP

#MediaMonday – Cassie Hepler

HMA Public Relations

Today’s #MediaMonday comes to us from Cassie Hepler, the owner and publisher of lifestyle and travel blog ExplorewithCassie.com, multi-media journalist and signed actress and model. The post #MediaMonday – Cassie Hepler appeared first on HMA Public Relations. Featured Media Monday Cassie Hepler ExplorewithCassie.com HMA Public Relations The Young Agency

CASHING IN Meghan & Harry risk making Brand Sussex ‘tacky’ after JP Morgan gig that could have earned them £775k, expert warns

Mark My Words

The Sun PR guru Mark Borkowski said to The Mail on Sunday that there is a danger of lucrative appearances like this being perceived as “tacky”. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. The worry is how many of these type of gigs are there going to be? How often can Harry play the card about his mental health? For JP Morgan, it’s an extraordinary ‘get’.

Brand 60

Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation.

Prince Harry and Meghan Markle face heat for supporting fossil fuel bankroll firm

Mark My Words

International Business Times “PR guru Mark Borkowski said Harry and Meghan’s association with JP Morgan was “not the best look,” and added: “How they accept money, and from whom, is going to be a challenge going forward.” ” [link]. Mark Comments Uncategorized

The Downside of the Chicken Sandwich Wars: Chicken Shortages

Flack Me

Category: Flack Me Summary: Chick-fil-A and Popeyes have been performing an increasingly intense, chicken-legged pas-de-deux of late. But now McDonald's wants in on the dance and it's testing not one, but two chicken sandwiches

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Meghan Markle: Expert claims Sussexes risk ‘being seen as tacky’ after JP Morgan talk

Mark My Words

The Express Now PR guru Mark Borkowski has come forward to slam the pair in a scathing new interview with the Daily Mail, as he questions Prince Harry capitalising on his personal issues for financial gain. He said: “This shows how difficult it is going to be. They’ve got to make a lot of money and they are going to slip up on the way. The worry is how many of these type of gigs are there going to be? For JP Morgan, it’s an extraordinary “get”.