Tue.Jul 25, 2017

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Impress Your Execs With This New PR Metric: ROPRS

Onclusive

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign.

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How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.

Strategy 257
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How Email Autoresponders Can Help Grow Your Brand

Prowly

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine.

Brand 173
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Better PR With Third-Party Partnerships

ImPRessions - Crenshaw Communications

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities. Make sure your messages are aligned. The best PR partnerships are borne of positions or values that are similar or consistent.

Education 136
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Online data and PR

Presspage

Why use online data for PR? Let’s start with the most important question, why should you care? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Next to that, most companies have online data already available, they just lack the knowledge and tools to effectively use it.

Data 92

More Trending

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant. How they’ll do it remains the question, but what the paper will strive to achieve is not. In short, the Sun-Times intends to focus on reporting “working class” issues.

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died.

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How to Growth Hack a Successful Backlink Strategy

Beyond PR

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.

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Sometimes Your Best Response Is to Let Go

Solo PR Pro

This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. We’re always rethinking a product, adding a new service line, redesigning our websites, tweaking our sales approaches, and testing everything from digital platforms to productivity tools.

Groups 46
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here. If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions.

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Please Record and Photograph

HMA Public Relations

How many concerts and other live performances have you been to where before anything happens, the audience is informed that under no circumstances are any recordings or photographs of the entertainers permitted? Almost EVERY one. Take a look at Scott's experience with a celebrity cruise line bending this time-honored rule. The post Please Record and Photograph appeared first on HMA Public Relations.