Sat.Feb 03, 2018

article thumbnail

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change. As the conversations around the marketing table often begin with, “At my last company we…”. That’s not to say that experience isn’t important, or that principles don’t exist because they do and they matter.