Tue.Dec 06, 2022

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3 ways you can improve the brand affinity of your company

Agility PR Solutions

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied. Customers with a strong affinity for your brand are more likely to buy your products […].

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Supreme Court Cases Test Tech Company Liability for User Posts

PRSay

Two separate cases before the U.S. Supreme Court will weigh whether technology companies can be held legally liable for what their users post. As The Verge reports, the lawsuits blame Twitter and Google-owned YouTube for facilitating Islamic State terror attacks. In Gonzalez v. Google , relatives of victims of an ISIS attack are suing YouTube for allegedly helping turn viewers into terrorists.

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The digital trust imperative: Consumers demand better security management from brands

Agility PR Solutions

Almost half of consumers (47 percent) in a new survey report have stopped doing business with a company after losing trust in that company’s digital security—and if companies do not manage digital trust, 84 percent of their customers would consider switching, with 57 percent saying switching would be likely, reveals new research from digital trust […].

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Keeping Up with Step Changes in Executive Communications

Shift Communications

Customers, investors and partners overwhelmingly do business with the people they know, are inspired by and have earned their trust over time. Executive communications programs remain a top way for organizations to achieve this. However, the meaning and “look” of them have radically changed in recent years. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Redeeming The Unredeemable

HMA Public Relations

While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.

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Maxim Behar, Honorary Consul General of the Republic of Seychelles, on a meeting with the Seychelles News Agency

Maxim Behar

The Honorary Consul General of the Repubic of Seychelles, Maxim Behar, met with the Management Team of the Seuchelles News Agency. The PR Expert was a co-founder of the Agency back in in 2014. The diplomat and journalist, Maxim Behar, discussed new ideas and plans on the future development of the Agency and how to make it better, more innovative and more professional.

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6 Professional Pet Peeves That Rankle PR Pros

Solo PR Pro

What is it about your work that gets under your skin? No matter the profession, we all encounter workplace pet peeves in our interactions with colleagues, clients, vendors, journalists — you name it! In a recent episode of That Solo Life: The Solo PR Pro Podcast , Karen Swim and Michelle Kane share some lighthearted venting about the things that annoy PR pros at work.

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Protected: Race in the PR Classroom Rebrands for 2023

Institute for Public Relations

There is no excerpt because this is a protected post. The post Protected: Race in the PR Classroom Rebrands for 2023 appeared first on Institute for Public Relations.

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Understanding blockchain PR: What it is and why we need it

Agility PR Solutions

The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by governments in their respective countries. With a growing unrest of […]. The post Understanding blockchain PR: What it is and why we need it appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Leader’s Toolkit for Adapting to Economic Crises and Uncertainty

Stern + Associates

With the world continuing to reel from geopolitical destabilization and deepening economic crises, organizations must be prepared to nimbly navigate the current state of global uncertainty. From pandemic-related supply chain disruptions and ever-changing geopolitics to record inflation and soaring energy costs, it’s vital for leaders to be able to embrace uncertainty, adapt quickly and build organizational resilience.

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